Sr. Director Analytics

We bring together the minds and passions of creative pioneers, tech innovators, and data explorers to help ambitious clients solve business challenges and rise to the top. MERGE has enduring client partnerships with American Express, T-Mobile, LG, Subway, Kate Spade NY, Coach, The North Face, Meta, Adobe, BlueCross BlueShield, Abbott, Astellas, Supernus, CSL, GE Healthcare, Broward Health, Indiana University Health, Nationwide, and Morgan Stanley. With offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles. MERGE uses a talent-to-task process that enables clients to think higher and feel deeper about their customers. Promote Health, Wellness & Happiness We are committed to promoting health, wellness and happiness in the world by partnering with purpose-driven clients in purpose-driven industries in healthcare, life science, and consumer products. Our deep vertical expertise and category insights stem from decade-long partnerships with our top clients. Emerge to the Top of Your Career At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers. As our Sr. Director, Analytics, you will: Be Accountable and Responsible Designing and developing the marketing analytics strategy for one or more clients from program kickoff through implementation and performance reporting. Collaborating with cross-functional teams (Account, Creative, Media, and Technology) to define measurable program goals and objectives. Providing solutions and points of view on how to solve or answer analytical and measurement challenges, including measurement plans outlining project objectives, tools, data sources, and most importantly, developing testing and learning agendas to drive insights and optimizations. Developing actionable insights from the data and communicating the business impact of marketing investments to the client's business outcomes. Managing one or more direct reports, including mentorship/career development and quality assurance of measurement frameworks, performance reports, and other deliverables. Serving as subject matter expert concerning key measurement/data platforms (ad servers, attribution and ROI Modeling, and BI tools). Serving as an analytics evangelist throughout the agency, educating and inspiring clients and coworkers alike about best practices and emerging trends. These are the qualifications we’re looking for: 7-10 years of advertising agency or client-side experience in the measurement and analytics discipline. Bachelor’s degree, preferably in Business, Mathematics, Statistics, or Economics, or equivalent work experience. Demonstrated experience in digital marketing, measurement, data analysis, and web optimization across channels (web, email, social, mobile, emerging media). Deep understanding of and experience with website analytics packages (Google, Adobe), online ad serving systems (DCM), social listening platforms, BI tools and dashboards (Tableau, PowerBI), and related tools and services. Experience with cross-channel attribution and/or data visualization solutions a plus. Strong communication skills (written & verbal); comfortable with and capable of owning a client-facing role. Strong qualitative and quantitative skills. Detail-oriented and well-organized. Ability to manage timelines and multitask across a variety of projects. Industry experience in health verticals, especially life sciences, is a plus. At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed. MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices. The salary range for this role is

$127,100 - $190,800

based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time. MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards. Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. MERGE is proud to be an Equal Opportunity Employer. MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be! Apply for this job

* indicates a required field First Name * Last Name * Email * Phone * Location (City) * Resume/CV * LinkedIn Profile * Tell us what you have implemented and/or adopted to help improve outputs and offerings for your team. Tell us how many years of analytics experience do you have in a marketing or advertising setting? What brands/indications have you worked on in the Life Science field? Are you legally authorized to work in the United States? * Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status, OPT, OPT STEM, F-1)? * What is your desired salary? * How did you hear about us? * If you selected other, please specify. If you were referred, who were you referred by? * MERGE offers a hybrid work model. What that means to us, if you live in a city where we have an office (Chicago, Denver, Atlanta, New York, Boston, Kansas City), we are encouraging you to come into the office 2 days a week. What office are you able to go to? *

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