Digital Content Strategist - UT Libraries, Marketing & Communications - UTK

Job Description

As a member of the University Libraries Department of Marketing and Communications, works with team members, administration, and stakeholders to support the overall mission of the Libraries. This individual uses established practices, principles, and industry standards to plan, create and implement the University Libraries social media strategy for the main library and branch libraries. Supports the college's marketing and communication goals and serves as the primary account holder of the Libraries' main accounts. This position works independently to create original content and to curate content that reflects an understanding of the principles of SEO best practices within existing brand guidelines and current accessibility standards. Responsible for analyzing engagement data, identifying trends in use of social media by higher education institutions, and planning and executing digital campaigns to build community online. Determines the best way to communicate with a variety of audiences including students, faculty, staff, and the community. Works independently in creating and developing original content. Uses professional judgment to create and post content that best represents the Libraries and University.

Responsibilities

Oversees execution of social media strategies, gathers analytics and provides insights, and makes adjustments along the way. Understands audience behavior and actively builds and engages social media audiences through established and emerging platforms Plans, creates, and shares timely and relevant content to audiences across all Libraries social media platforms Actively monitors comments, mentions, conversations, and tags to maximize user engagement and support the reputation of the Libraries In collaboration with the director of marketing and communications, creates and maintains digital content plan that works within the Libraries' overarching content plan as well as meets the strategic priorities of the department. Serves as strategic partner with Libraries units and departments with regards to planning and execution of social media across Libraries accounts Meets as part of team and individually with stakeholders about ongoing digital projects. Determines needs and timeline for new website content and functionality and social media content. Monitors the activity of Libraries accounts, looking for opportunities to elevate content and scanning for emerging issues Manages an office-wide content calendar for posting dynamic content on the appropriate platforms to support campaigns, events, milestones, and other opportunities that help to build, engage, and inform audiences Actively obtains university-wide and college-wide content from various sources for sharing. Administrative tasks, including emailing and liaising with stakeholders; and attending staff and project planning meetings. Qualifications

Required Qualifications

Education:

Bachelor's degree

Experience:

1-2 years of professional experience directly related to duties and responsibilities

Knowledge, Skills, Abilities:

Advanced knowledge of social media platforms and demonstrated ability to manage professional social media accounts Demonstrated understanding of social media and web best practices, web accessibility standards, SEO, and the ability to execute them and ability to train others Skills in industry-standard software Professionalism and the ability to communicate with multiple audiences Knowledge of the principles of effective communication, marketing, advertising (particularly in online media and social media) Excellent short burst writing and editing skills Ability to assess situations, adapt swiftly, and devise innovative solutions Ability to meet deadlines and adapt to changing priorities Demonstrated effective decision-making skills and ability to maintain composure and deliver optimal performance during high-pressure situations Ability to work well independently and as a member of a collaborative team Ability to build and maintain high levels of customer satisfaction through effective service and relationship management

Preferred Qualifications

Experience

2+ years of professional experience directly related to duties and responsibilities Experience managing higher education social media accounts.

Knowledge, Skills, Abilities:

Demonstrated knowledge of WordPress or other content management system Experience evaluating analytics and creating reports summarizing effectiveness of content Skilled in videography Advanced photography and photo editing skills Knowledge of higher education Advanced knowledge of marketing and communications strategies Advanced knowledge of emerging web and social technologies Experience building online forms and surveys Experience with project management

Work Location

Knoxville, TN On-site Compensation and Benefits

UT market range: MR09 Find more information on the UT Market Range structure here Find more information on UT Benefits here

Application Instructions

To be considered for candidacy, you must submit a cover letter and a resume.

About The College/Department/Division

The University of Tennessee Libraries serves as the flagship campus of Tennessee's premier public research university. The University of Tennessee holds the Carnegie Foundation Research 1 designation, granted to doctoral universities with very high research activity. You can learn more about UT Libraries at https://www.lib.utk.edu/about/.

The UT Libraries champions diversity in collections and staffing. The University of Tennessee is committed to creating a welcoming environment. More information about how we put our principles of civility and community into action is available at https://www.lib.utk.edu/belonging/.

About Us

With over 225 years dedicated to education and research, and as one of the 100 largest employers in Tennessee, there is endless potential to discover at the University of Tennessee, Knoxville. This advanced academic center comprises 17 degree-granting colleges and schools, 900+ programs of study, 547 graduate programs, and is home to over 7,500 employees statewide who support the continued growth of the state's flagship land-grant university. The University of Tennessee Institute of Agriculture, Anthropological Research Facility, Space Institute, and the UT Institute of Public Service are acclaimed entities of the UT system and with nearby affiliate, Oak Ridge National Laboratory, Rocky Top is a university on the rise. UT Knoxville considers its employees its number one asset and with values that focus on work-life balance, compensation, and innovative leadership, all Vols are supported to advance professionally. Employees have access to career development and coaching, continued education, and an extensive list of development and training possibilities. The Volunteer employee experience implements structures and practices that attract and retain a diverse community and that support a culture where everyone matters and belongs. Apply today and join the Vol Family for life!

Ranked nationally as "Best Employer for New Graduates", "One of America's Best Large Employers", "Best Workplace for Women," and has been designated as "Best Place for Working Parents" by Forbes Magazine.