Dexcom Deutschland GmbH
Dexcom Deutschland GmbH

Senior Marketing Manager – Diabetes / Healthcare (m/f/d)

  • +2
  • +7
  • DE
    Mainz, Rhineland-Palatinate, Germany
Show interest
  • +2
  • +7
  • DE
    Mainz, Rhineland-Palatinate, Germany

About

Dexcom Corporation (NASDAQ DXCM) is a pioneer and global leader in continuous glucose monitoring (CGM). Dexcom began as a small company with a big dream: To forever change how diabetes is managed. To unlock information and insights that drive better health outcomes. Here we are 25 years later, having pioneered an industry. And we're just getting started. We are broadening our vision beyond diabetes to empower people to take control of health. That means personalized, actionable insights aimed at solving important health challenges. To continue what we've started: Improving human health.

We are driven by thousands of ambitious, passionate people worldwide who are willing to fight like warriors to earn the trust of our customers by listening, serving with integrity, thinking big, and being dependable. We've already changed millions of lives and we're ready to change millions more. Our future ambition is to become a leading consumer health technology company while continuing to develop solutions for serious health conditions. We'll get there by constantly reinventing unique biosensing-technology experiences. Though we've come a long way from our small company days, our dreams are bigger than ever. The opportunity to improve health on a global scale stands before us.

We are seeking an experienced and strategic

Senior Marketing Manager – Diabetes / Healthcare (m/f/d)

to elevate our marketing communication efforts across both Healthcare Professionals (HCP) and Direct-to-Consumer (DTC) channels. This role is pivotal in shaping and executing integrated marketing strategies that resonate with diverse audiences and drive business growth.


  • Lead the development and execution of HCP and DTC marketing communication strategies. Drive alignment and synergies between local and regional marketing teams within a matrix organization
  • Manage and mentor a team of marketing professionals, fostering a high-performance culture
  • Collaborate cross-functionally with product, sales, medical, and regulatory teams to ensure cohesive messaging
  • Monitor and analyze campaign performance, optimizing for effectiveness and ROI
  • Ensure compliance with industry regulations and internal standards
  • Market and portfolio analysis, including interpretation of data
  • Development and implementation of local marketing strategies and tactics based on the international and regional strategic marketing plan
  • Close collaboration with regional sales organizations as well as external and internal stakeholders at both regional and international levels
  • Strong cooperation with key opinion leaders
  • Cross-functional teamwork within the team and with departments such as Sales, Key Account Management, Finance, Market Access, and the international marketing team
  • Performance monitoring and reporting of marketing activities, along with continuous market and competitive analysis
  • Close collaboration with external agencies

  • Successfully completed studies in Business Administration, Healthcare Management, or a comparable degree program with a focus on Marketing and/or Communications
  • At least 8 years of professional experience in brand management, product management, or marketing-ideally in the Consumer Health or Medical Technology sector
  • Proven experience working in a matrix organization and driving cross-functional collaboration
  • Strong leadership skills with experience managing direct reports
  • Excellent communication, analytical, and project management skills
  • Experience in developing and implementing marketing plans, and monitoring marketing performance
  • Experience managing communications agencies
  • Self-motivated with a proactive, solution-oriented working style
  • Strong communication skills and a self-directed yet team-oriented approach
  • Open-minded, creative, and a natural networker
  • Innovative mindset and enthusiasm
  • High customer orientation
  • Fluent in both German and English, spoken and written
  • Proficient in MS Office applications

Experience and Education Requirements:

  • Typically requires a Bachelor-s degree with 13+ years of industry experience
  • 5 – 8 years of previous people management experience

  • A front row seat to life changing CGM technology
    Learn about our brave #dexcomwarriors community
  • A full and comprehensive benefits program
  • Growth opportunities on a global scale
  • Access to career development through in-house learning programs and/or qualified tuition reimbursement
  • An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve

TITL1_DE

Nice-to-have skills

  • Analytical Skills
  • Brand Management
  • Communication
  • Cross-functional Collaboration
  • Leadership
  • Product Management
  • Project Management
  • Mainz, Rhineland-Palatinate, Germany

Work experience

  • Marketing Project Manager
  • Brand Specialist / Manager

Languages

  • English