About
Find out more about this role by reading the information below, then apply to be considered.
This role will focus on improving customer journeys, increasing conversion, and embedding a data-led approach to digital decision-making across the business.
Working across product, marketing, and analytics teams, you will play a key role in identifying performance opportunities, shaping optimisation strategies, and ensuring digital initiatives deliver measurable business impact.
Key Responsibilities Develop and implement a clear strategy to enhance digital performance across key customer journeys and platforms Create frameworks to identify, prioritise, and deliver improvements in engagement and conversion Promote a data-driven approach, using customer behaviour and insights to inform decision-making Collaborate with product, marketing, and commercial teams to align on performance goals and outcomes Identify opportunities to optimise digital journeys across acquisition, onboarding, and ongoing engagement Ensure optimisation initiatives are embedded into product roadmaps and delivery plans Establish and scale experimentation practices, including A/B testing and continuous improvement methodologies Work closely with analytics teams to translate data into actionable insights and commercial recommendations Define and implement best practices to ensure consistency across digital channels and experiences Support the evaluation and adoption of tools and technologies that enhance digital performance and experimentation capabilities Experience & Skills Strong experience in digital performance, digital growth, or optimisation roles within a complex organisation Proven xcfaprz track record in improving conversion rates and customer journey performance Deep understanding of digital analytics, experimentation, and user behaviour Experience working in agile, product-led environments Ability to work cross-functionally with product, marketing, and commercial teams Strong stakeholder management skills, with the ability to influence at senior levels Good understanding of digital tools and platforms that support analytics and optimisation Commercially minded, with the ability to link digital activity to measurable business outcomes Excellent communication, analytical, and strategic thinking skills
Languages
- English
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