About
Key Responsibilities
Salesforce Platform Leadership Drive system integrity, data quality, and platform performance through proactive monitoring and optimization Manage releases, sandbox environments, and deployment processes following SDLC best practices Establish and enforce governance policies, naming conventions, and documentation standards Lead Salesforce administrators and standardize processes for user management, roles, profiles, permissions, and security settings Development & Technical Execution
Design and develop scalable solutions using Apex, Lightning Web Components (LWC), Visualforce, and declarative tools Build custom objects, workflows, validation rules, flows, and process automation Develop integrations with third-party platforms (marketing automation, call center systems, data platforms, etc.) using APIs and middleware Optimize system architecture to support performance, scalability, and maintainability Marketing & Sales Enablement
Partner with Salesforce Architect, Marketing, and Sales teams to translate campaign, lead management, and funnel requirements into technical solutions Support lead lifecycle management, attribution modeling, and campaign tracking Standardize dashboard and reporting strategy that delivers actionable insights for performance marketing and sales leadership Ensure alignment between Salesforce and marketing automation platforms (e.g., lead scoring, segmentation, data sync) Data Management & Analytics
Implement data governance best practices including deduplication, normalization, and enrichment strategies Ensure compliance with data privacy regulations (TCPA, CAN-SPAM, GDPR where applicable) Design scalable data models that support reporting, forecasting, and attribution Monitor and improve data hygiene across all touchpoints Stakeholder Collaboration & Strategy
Act as a strategic partner to cross-functional teams, aligning Salesforce capabilities with business objectives Gather, document, and prioritize business requirements; translate into technical specifications Provide recommendations for process improvements, automation opportunities, and system enhancements Train and support end users to drive adoption and maximize platform value Qualifications & Requirements
Experience
5+ years of hands-on Salesforce development experience in a complex, multi-user environment Proven experience enhancing Marketing and Sales organizations, ideally in a lead-generation or performance marketing environment Demonstrated success in designing and implementing scalable Salesforce solutions Ability to adjust well in new atmosphere and have a great sense of responsibility in execution of any solution. Salesforce Certifications
Required:, Platform Developer I Preferred: Platform Developer II, Administrator, Advanced Administrator Technical Skills
Strong proficiency in Salesforce technologies, including: Apex, SOQL, SOSL HTML/JS/CSS based components, preferably LWC vs Aura Declarative automation tools including Flow Data modeling and schema design using Standard and Custom Objects Understanding of typical Sales and Service Cloud configuration CI/CD tools (e.g. Salesforce DX, Metadata API, Gearset) Additional development experience outside of Salesforce (e.g. Java, Python, React, Angular, Node.js, Vanilla HTML/JS/CSS) Experience with: REST/SOAP API creation and consumption git based Version control systems (e.g. GitLab or GitHub) ETL tools and middleware platforms (e.g., MuleSoft, Zapier, Workato, AWS) Marketing automation platforms (e.g., Marketing Cloud, HubSpot, Marketo) AI developer tooling (e.g. Agentforce, GitHub CoPilot, Claude code) Advanced reporting and dashboard development expertise
Why This Role Matters
This role is critical to enabling scalable growth across marketing and sales by ensuring Salesforce operates as a high-performance, insight-driven platform. The right candidate will not only maintain the system-but continuously evolve it to unlock new efficiencies, improve customer experiences, and drive measurable business outcomes.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Languages
- English
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