Digital Content SpecialistBriggs Equipment Ltd • Cannock, England, United Kingdom

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Digital Content Specialist

Briggs Equipment Ltd

Cannock, England, United Kingdom

Cannock, England, United Kingdom

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About

The Opportunity : Digital Content Specialist Contract : Permanent Location : Cannock Briggs Group is a leading provider of asset management and maintenance solutions across the UK and Ireland. If you don't feel like you meet all of the role criteria outlined below please don't let that discourage you from applying. The purpose of this role is to implement and monitor the website content and digital promotion strategy for Briggs Equipment and designated subsidiary businesses. Main accountabilities and responsibilities: Supporting the Digital Content Strategist in delivering the Group's website content strategy Fulfilling processes and tasks for websites including briggsequipment.co.uk and .ie such as uploading content, updating content, quality control checks for content uploads including product information. Support with delivering gains in site health, domain reputation, domain authority. Supporting with ongoing health checks on sites to sustain the effect of SEO improvements Adapt to changing expectations for the influence of AI in search traffic, enquiry mechanisms and referrals Improved content profile, boost our performance for complementary products e.g. Hako, Combilift Traffic reporting; Dramatically enhance our understanding of activity through reporting via Google Analytics, Google Search Console, Semrush, Google Ads Online promotion and PPC PPC (Pay-per-click) advertising, e.g. Google Ads, including remarketing strategy, for all Group activities Investigation and proposals for the use of other online promotion opportunities e.g. LinkedIn Ads Future development Support with functionality projects e.g. Live Chat, configurators, selectors, booking facilities (i.e. STH, Training) Supplier management Collaborating in relationship with web developer(s) and other suppliers What will help you to excel in this role: Having a Marketing and/or Digital marketing qualification is desirable. Proven professional experience of website management and digital marketing. Experience of managing websites via CMS Adept at monitoring and reporting on website activity using popular reporting tools (Google Analytics, Search Console) Decision making skills and sound commercial judgement Strong analytical skills and attention to detail Strong computer literacy skills with excellent knowledge of Microsoft Office Skilled at collaborating to support a strong team ethos but also with the ability to work independently Experience with digital marketing and SEO tools including Semrush What you can expect from us: Future development and career opportunities Contributory pension scheme with employer contributions up to 6% / Salary Sacrifice Profitshare bonus based on business performance (based on length of service) Paycare and eyecare health scheme High street discounts 25 days holiday plus BHs with the option to buy an additional 3 days over a 12 month period What's next If you are interested in joining Briggs Group then please click on the apply now button and a member of the team will be in touch Not sure if this is the right role for you? Please feel free to visit the careers page on our website and send us your CV speculatively for a member of the team to review If you require any reasonable adjustments to assist you in the interview process, then please contact a member of the Recruitment team and inform them prior to attending so we can ensure these are met
TPBN1_UKTJ

Cannock, England, United Kingdom

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English

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