AdTech Manager

BettingJobs is currently working with a leading international iGaming operator, who is seeking an experienced AdTech Manager to join their Southern Europe Marketing Insights team in Dublin.

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• Develop and deliver the regional AdTech roadmap aligned with Marketing Insights and reporting strategy
  
• Own the stability, governance and optimisation of digital tracking infrastructure
  
• Act as the AdTech subject matter expert, managing day-to-day performance of digital tracking solutions
  
• Partner with Media, Engagement, Product and external partners (e.g. Google, Meta) to enhance AdTech capabilities
  
• Identify and implement new AdTech innovations to improve performance and automation
  
• Troubleshoot complex technical tracking issues and deliver proactive solutions
  
• Lead onboarding and integration of new AdTech tools and solutions
  
• Ensure clear reporting and visibility of tracking issues, risks and future requirements
  
• Strengthen data capture capabilities across all digital marketing assets
  
• Support standardisation and best practice implementation across regional and global teams
  

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• 3+ years’ experience in AdTech or Marketing Technology, ideally within the online gambling industry
  
• Strong hands‑on experience with tools such as Adobe, GTM, GA4, AppsFlyer, Flashtalking and similar platforms
  
• Proven experience delivering tracking setup, configuration and optimisation
  
• Strong understanding of digital xcfaprz marketing data ecosystems and automation
  
• Analytical mindset with the ability to clearly communicate technical insights and status updates
  
• Experience working cross‑functionally within matrix organisations
  
• Familiarity with Agile methodologies and product‑led environments
  
• Ability to manage multiple concurrent projects across distributed teams
  
• Proactive, self‑driven and commercially focused
  
• Strong stakeholder management and communication skills