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About
Partner with stakeholders to develop audience segmentations for targeted campaigns based on business challenges and KPIs Maintain data integrity within the CRM and associated datasets through regular cleansing and quality checks Build and maintain reports and dashboards to track marketing performance and conduct deep-dive analyses on campaign effectiveness
Required Qualifications:
3-5 years of experience in a Marketing and/or Data Management team Strong analytical and quantitative skills with experience in manipulating large datasets Proficiency in data manipulation and intermediate proficiency with Microsoft Excel Experience analyzing data in a B2B or subscription-based environment Familiarity with data visualization tools and marketing performance metrics
Languages
- English
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