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Shopify Developer Needed for Full Redesign, CRO OptimizationFreelanceJobsCanada
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Shopify Developer Needed for Full Redesign, CRO Optimization

FreelanceJobs
  • CA
    Canada
  • CA
    Canada

About

We are seeking an experienced Shopify Developer to redesign and optimize our existing Shopify store for improved performance, higher conversions, and reduced dependency on third-party applications.
Our goal is to build a more efficient, cost-optimized, and conversion-focused storefront while strictly following our existing brand kit and design assets.
We are looking for someone who can think strategically about profitability, scalability, and technical efficiency along with aesthetics.
Project Scope
1. Full Website Redesign:
Redesign using our existing brand guidelines and brand kit
Improve visual consistency and user experience
Identify and resolve current layout and UX issues
Create a streamlined, conversion-focused storefront
2. Conversion Rate Optimization (CRO):
Improve performance across:
Homepage
Product pages
Collection pages
Cart & checkout experience
Implement CRO best practices to increase engagement, reduce drop-offs, and improve overall conversion rates.
3. On-Page SEO & Performance Optimization:
Page speed optimization
Image compression and optimization
Structured heading hierarchy (H1–H6)
Proper meta tags implementation
Schema markup (where applicable)
Technical clean-up to improve Core Web Vitals
4. Affiliate Program Setup:
Set up a basic Affiliate Marketing Program within Shopify
Shopify Collabs or similar solution
Ensure seamless integration with minimal additional app costs
5. Reduce Third-Party App Dependency:
Audit current paid apps
Replace app-based functionality with custom code where feasible (Liquid / HTML / CSS / JS)
Recommend cost-effective alternatives
Improve overall site performance and reduce monthly recurring expenses
Project Objectives:
Optimize the store for long-term profitability and scalability
Lower monthly app/plugin expenses
Improve conversion rates through UX/UI improvements
Maintain brand consistency while upgrading visuals
Create a faster, more streamlined storefront
Improve overall performance and operational efficiency
Ideal Candidate:
Proven experience with Shopify theme customization (Liquid, HTML, CSS, JavaScript)
Strong understanding of eCommerce CRO principles
Experience implementing on-page SEO best practices in Shopify
Familiarity with affiliate program setup (Shopify Collabs or similar)
Experience replacing app-based functionality with custom implementations
Ability to recommend and execute cost-saving technical improvements
Strong portfolio of Shopify redesign and optimization projects
To Apply:
Please include:
Links to 2–3 Shopify stores you have redesigned or optimized
Examples where you reduced app or plugin dependency
Any measurable CRO improvements or performance gains achieved
Your estimated timeline for project completion
Contract duration of 1 to 3 months.
Mandatory skills: Shopify, Web Development, Web Design, Shopify Website Design, Shopify SEO, Conversion Rate Optimization, Shopify Development
  • Canada

Languages

  • English
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