About
About Ential
Ential is an AI consultancy and automation solutions provider delivering results for clients across Brisbane, Melbourne, Sydney, and New York City. We offer AI consulting, marketing automation, business process optimization, and white-labeled solutions for Fortune 500 companies, established law firms, and growth-stage businesses. We're a premium alternative to traditional consulting firms—we execute, not just advise. We move fast.
Role Overview
You'll be our growth engine—creating scroll-stopping video content, writing compelling newsletters and blog posts, and executing social media strategies that drive real results. You're obsessed with staying ahead of algorithm changes, you live in AI content tools, and you can turn around high-quality work faster than anyone expects.
What You'll Do
Create and edit short-form video content using CapCut (or similar) for Facebook, Instagram, TikTok, and YouTube Shorts
Stay on top of Facebook and Instagram algorithm changes and adapt strategies in real-time
Use AI content generation tools (Poppy, Midjourney, VEO 3, Higgsfield, etc.) to accelerate creative output
Write engaging email newsletters that drive opens, clicks, and conversions
Create blog posts optimized for SEO and audience engagement
Develop and execute social media content calendars across platforms
Analyze performance metrics and iterate quickly based on data
Turn around creative assets fast—same-day or next-day delivery is the norm here
Experiment with new AI tools and bring fresh ideas to the team
Contribute to growth strategies for client campaigns
What We're Looking For
Required Skills & Experience
Proven growth marketing experience with measurable results (show us the numbers)
Expert-level knowledge of Facebook and Instagram algorithms and best practices
Video editing proficiency in CapCut or similar tools (Premiere Pro, DaVinci Resolve)
Portfolio of work demonstrating growth you've driven for brands/companies
Strong copywriting skills for newsletters, blogs, and social captions
Always learning — you're genuinely obsessed with staying current on platform changes and new tools
Fast turnaround — you thrive under pressure and deliver quality work quickly
Proactive mindset — you don't wait to be told what to do, you spot opportunities and act
AI Content Tool Proficiency (Required)
You must have hands-on experience with AI-powered content creation tools. We want to see you're actively using:
Video AI: Poppy, Google VEO 3, Higgsfield, Runway, Pika, or similar
Image AI: Midjourney, DALL-E, Leonardo, Ideogram, or similar
Writing AI: ChatGPT, Claude, Jasper, or similar
Other AI tools: Any tools you use to edit faster, generate ideas, or scale output
In your application, you must:
List the specific AI content tools you use regularly
Explain how these tools have increased your output speed and quality
Share examples of AI-generated or AI-assisted content you've created
General AI Tool Proficiency (Required)
Beyond content-specific tools, you must have hands-on experience with:
ChatGPT — Copywriting, ideation, content repurposing, research
Claude — Long-form content, strategic planning, analysis
Gemini — Research, trend analysis, workflow optimization
High Agency Mindset (Required)
We're looking for team members who take ownership, solve problems proactively, and don't wait for perfect conditions to take action.
Before applying, read this article: (link removed)/
In your application, answer this question words):
"What does high agency mean to you, and how do you demonstrate it in your job/role?"
We're looking for people who:
Take initiative without waiting for permission
Find creative solutions when obstacles appear
Question assumptions and think from first principles
Have a bias for action over endless planning
Treat problems as solvable rather than accepting limitations
Tools You Should Know
CapCut (required) or similar video editors
Meta Business Suite / Ads Manager
Email platforms (Klaviyo, Mailchimp, ConvertKit, or similar)
Social scheduling tools (Later, Buffer, Hootsuite, or similar)
Analytics tools (Google Analytics, Meta Insights)
Canva, Figma, or similar design tools
AI content generation tools (as listed above)
Professional Remote Work Setup (Required)
To ensure productivity and professional standards, you must have:
Dedicated workspace with professional setup (not working from bed or couch)
Dual monitor setup minimum — laptop screen alone is not sufficient
High-speed internet: Minimum 50 Mbps download / 10 Mbps upload
Typing speed: Minimum 70 WPM with high accuracy (content role)
Computer capable of video editing without lag
Work Details
Type: Part-time hours/week)
Hours: Flexible — output and turnaround matter more than schedule
Time Zone: Remote worldwide (fast turnaround required regardless of location)
Compensation: $15-$20 USD/hour based on experience and portfolio
Reports to: CEO
Communication: Async via Slack, weekly video check-ins
How to Apply
IMPORTANT: Incomplete applications will be automatically rejected. You must submit ALL of the following:
1. Application Keyword
Include the keyword "BLUE GOBLIN" in your application title or first line.
2. Portfolio & Growth Results
Share examples of your work and the results you've driven:
Video content samples — at least 3 examples of short-form videos you've created/edited
Growth metrics — specific numbers showing how your work drove results (engagement rates, follower growth, conversion improvements, etc.)
Written content samples — newsletter, blog post, or social copy examples
Links to accounts or campaigns you've worked on (or screenshots if under NDA)
3. AI Content Tools Experience words)
Answer these questions:
Which AI content tools do you use regularly? (Poppy, Midjourney, VEO 3, Higgsfield, etc.)
How do you use AI to edit and create content faster?
Share a specific example of AI-generated or AI-assisted content you've created for a brand
4. Your AI Workflow words)
Explain how you currently use ChatGPT, Claude, and Gemini in your work:
Specific tasks you use each tool for
How AI has improved your output or efficiency
An example of AI-enhanced work relevant to growth marketing
5. High Agency Reflection words)
After reading (link removed)/, answer:
"What does high agency mean to you, and how do you demonstrate it in your job/role?"
Share a specific example of when you took initiative, solved a problem creatively, or pushed through obstacles without waiting for permission.
6. Workspace Verification
Submit a photo of your current office/work setup showing:
Your desk and workspace
Your dual monitor setup
Overall work environment
7. Technical Verification
Provide screenshots showing:
Typing speed test results (use or — must show WPM and accuracy)
Internet speed test results (use or — must show download/upload speeds)
8. Video Introduction
Record and submit a 2-minute Loom video introducing yourself and covering:
Brief background and relevant growth marketing experience
Why you're interested in this role at Ential
One example of content you created that drove measurable growth
How you stay on top of algorithm changes and new tools
Share the Loom link in your application.
9. Answer These Questions
Staying current: How do you keep your finger on the pulse of Facebook and Instagram algorithm changes? What sources do you follow, and how quickly do you adapt your strategies?
Time management: How do you manage your time when juggling multiple content types (video, newsletters, social posts) with fast turnaround requirements?
Speed: What's your typical turnaround time for a short-form video edit? For a newsletter draft? How do you maintain quality while moving fast?
AI editing: Walk me through how you use AI tools to speed up your video editing or content creation process. Be specific.
Proactive learning: What's the most recent marketing tool, platform feature, or AI capability you learned about? How did you discover it and have you implemented it yet?
Applications missing any of the above requirements will not be considered.
Critical Instruction
DO NOT contact me outside of Upwork.
Do not DM me on LinkedIn, Twitter, or any other social platform. Do not email me directly. If you reach out on other platforms, you are explicitly not following instructions and demonstrating you don't pay attention to detail.
This is a detail-oriented role. Following these application instructions is your first test.
Why Join Us?
You'll work with a team that moves fast, values execution over talk, and serves impressive clients globally. We're at the cutting edge of AI-powered marketing, and you'll have the freedom to experiment with the latest tools. If you're the kind of person who's already playing with VEO 3 and Higgsfield before most marketers have heard of them—we want to talk.
Screening Requirements Summary
Before applying, ensure you meet these criteria:
Proven growth marketing results with portfolio to show
Expert knowledge of Facebook/Instagram algorithms
Video editing skills in CapCut or similar
Experience with AI content tools (Poppy, Midjourney, VEO 3, Higgsfield, etc.)
Hands-on experience with ChatGPT, Claude, and Gemini
Read and prepared your reflection response
Strong copywriting skills (newsletters, blogs, social)
Dual monitor setup (minimum)
Dedicated professional workspace
Internet speed: 50 Mbps+ download / 10 Mbps+ upload
Typing speed: 70 WPM minimum
Computer capable of video editing
Can commit to 15-20 hours/week with fast turnaround
Contract duration of more than 6 months. with 30 hours per week.
Mandatory skills: Marketing Strategy, Social Media Marketing, Marketing Automation, Lead Generation, Content Writing, Market Analysis, Email Marketing, Social Media Management, Social Media Content Creation, Social Media Carousel
Languages
- English
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