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About
This role will begin as a short-term engagement with clear performance benchmarks, with the opportunity to transition into a long-term partnership based on results and fit.
The focus of this position is organic growth to increase the number of followers. The goal is sustainable, algorithm-safe growth and increased local awareness, not automation-based tactics.
Creative direction, property photos, listing content, and brand positioning will be provided. I am looking for someone who can translate that into a clear content strategy and measurable growth.
Responsibilities:
- Develop and execute an Instagram growth strategy
- Reels ideation and optimization (hooks, structure, captions)
- Identify target local audiences (homeowners, luxury buyers, local businesses)
- Create and optimize Highlights section on IG account
- Caption writing optimized for reach and conversion
- Hashtag and SEO strategy for local discoverability
- Comment and DM engagement strategy (lead nurturing)
- Monthly performance tracking and reporting
- Strategic recommendations based on analytics
Ideal Candidate:
- Proven experience growing real estate or local service-based accounts
- Demonstrated success with Instagram Reels and organic growth
- Strong understanding of short-form algorithms and retention metrics
- Experience converting social media followers into inquiries/leads
- Ability to work within an established brand voice and professional tone
- Strong analytical mindset (not just aesthetic content)
Important:
Applicants must provide:
- Portfolio of accounts managed
- Before/after growth metrics
- Clear explanation of growth strategy used
- Examples of content that generated measurable engagement or leads
- Applications without verifiable results will not be considered.
Bonus:
- Experience in luxury real estate marketing
- Familiarity with the Southern California market
- Understanding of personal brand positioning for professionals
Contract duration of 3 to 6 months. with 30 hours per week.
Mandatory skills: Social Media Marketing, Marketing Strategy, Social Media Management, Instagram, Content Writing, Social Media Content
Languages
- English
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