Copywriter - Checkout Experience

This is a conversion focused copywriting role dedicated to optimizing LawDepot's checkout experience. Your work directly impacts conversion rate, pricing perception, and customer lifetime value across a high traffic global eCommerce platform.

Working alongside analysts, UX designers, and technical teams, you will run experiments, analyze results, and iterate quickly to improve performance.

This role is based in Edmonton, Alberta, with a hybrid work arrangement.

• Create and optimize checkout pages for a large-scale eCommerce website, with a focus on conversion rate optimization (CRO) and customer lifetime value

• Write persuasive, concise, and user-focused copy that guides customers confidently through the checkout journey

• Structure and refine page elements to improve clarity, usability, and performance

• Communicate pricing, subscriptions, and value propositions clearly and effectively

• Implement copy and design updates using our internal content management system (CMS), ensuring accuracy and attention to detail

• Research checkout best practices, competitor strategies, pricing approaches, and user behavior to uncover optimization opportunities

• Design and execute A/B tests to evaluate and improve checkout performance

• Analyze experiment results, usage data, and customer segments to inform future decisions

• Collaborate with analysts, UX designers, product owners, and specialists to plan and prioritize initiatives

• Coordinate with IS teams to support implementations outside the CMS

• Communicate progress, insights, and recommendations to stakeholders

• Post-secondary education in Business, Marketing, Communications, Consumer Psychology, or other relevant fields

• Experience with conversion focused copywriting

• Understanding of consumer psychology, online marketing, and conversion optimization

• Excellent written and verbal communication skills

• Strong editing skills to ensure clarity, consistency, and readability of material

• Ability to convey complicated information in a succinct way and adjust writing style based on audience

• Strong research and analytical skills

• Ability to identify opportunities and suggest new ideas

• Self-driven, with the ability to work collaboratively with cross-functional teams

• Ability to learn new tools quickly (ex. content management systems)

• Organizational skills to manage multiple projects and meet deadlines

• High attention to detail and a commitment to delivering quality work

• Experience with front end tools and basic web technologies such as HTML, CSS, and Javascript

• Comfort iterating on visual experiments using CSS

• Experience with A/B testing for funnel optimization

• Technical or UX writing experience

• Knowledge of CRO best practices and content optimization strategies

Range: $55,000 – $65,000 CAD

Placement within the range is based on relevant experience, demonstrated skills, and alignment with the role's scope and impact. Individual location and unique qualifications are also considered in compensation decisions. In addition to base salary, LawDepot offers a comprehensive and competitive Total Rewards program.

• Excellent total compensation package

• Comprehensive health and dental benefits, plus an additional Health Care Spending Account

• Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)

• Three weeks paid vacation, plus bonus personal days

• Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets

• Company share plan

• Free catered lunches for the entire office

• Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)

• Casual work environment

• Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)

• Free and easily accessible parking

• Southgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes away

• Hybrid working arrangements for that balance between getting work done at home and engaging with others in the office

Join one of the fastest growing companies in Canada LawDepot is proud to be a seven-time Growth 500 ranked organization and a major player in the Global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions. With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference. At LawDepot, we foster a collaborative and inclusive learning culture that values excellence and diversity. Apply today and become a part of our exciting journey

Please submit a resume and cover letter online via our Careers page at

We thank all applicants; however, only those selected for an interview will be contacted.
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