About
We are a Danish company currently selling outdoor fitness equipment through our own website with strong SEO performance and consistent lead generation.
We are now expanding into playground equipment and are looking for an experienced WordPress specialist to build a new, separate website from scratch.
This is not a design-only project.
Structure, performance, and SEO are critical.
Technical requirements (non-negotiable)
The website MUST be built using:
- WordPress
- Elementor (no other builders)
- Yoast SEO
- Custom Post Types for products
- SEO-friendly URL structure
- Core Web Vitals optimized
- Fully mobile optimized
We do not want heavy prebuilt themes with unnecessary code.
Clean structure and performance are priorities.
Scope of work
- Structuring site architecture based on keyword research
- Setting up categories and product templates in Elementor
- Implementing supplier product catalog
- On-page SEO setup
- Performance optimization
Design should take structural inspiration from a reference website (shared during discussion).
Product Content
- Product descriptions already exist in English from the supplier.
- They need to be translated into Danish.
- A plugin or AI-based solution may be used for the initial translation.
We will review and adjust language details ourselves afterward.
SEO is critical
You must:
- Clearly understand SEO-driven site architecture
- Work strategically with internal linking
- Understand silo structure
- Implement proper heading hierarchy
- Optimize images and loading speed
Application requirements (Important)
To be considered, please:
- Send 3 WordPress websites you have built using Elementor
- Briefly explain how you would structure a new website for maximum SEO impact
- Explain how you optimize Core Web Vitals in WordPress
- Provide your hourly rate or fixed project price
Copy-paste applications will not be considered.
Timeline
Project start: As soon as possible
Realistic deadline: 6–8 weeks from project start
Contract duration of 1 to 3 months. with 40 hours per week.
Mandatory skills: WordPress, Web Design, All in One SEO, WordPress Landing Page, Elementor, Website
Languages
- English
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