About
We do not currently have a Google Ads specialist in-house with the specific experience this client requires — German-market B2B lead generation. Rather than overpromise, we want to bring in a qualified expert who can sit alongside us on the call and speak authentically to strategy, results, and approach.
If the discovery call goes well and we win the client, we would want to discuss an ongoing retainer arrangement with you to manage the campaigns.
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ABOUT THE PROSPECTIVE CLIENT
The company is a German GmbH operating in the private parking management and surveillance sector. They offer a B2B, AI-driven solution that helps property owners and businesses protect their private car parks. Their target customers are retail operators, landlords, and facility managers across Germany.
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WHAT WE NEED FROM YOU
STEP 1 — Quick Interview With Us
Before the discovery call, we need a brief video call with you (30 minutes max) to align on the client context, your relevant experience, and how you would approach Google Ads for a B2B German-market client.
STEP 2 — Join the Discovery Call
You would join us on the discovery call with the prospective client as our Google Ads expert. Your role would be to speak to strategy, campaign structure, keyword approach, tracking, and expected outcomes for a B2B lead generation campaign in Germany.
What You Should Be Ready to Discuss:
- How you would structure a Google Ads campaign for a B2B company targeting property owners in Germany
- Your approach to keyword research for a niche German-market service (including German-language keyword examples)
- How B2B lead generation campaigns differ from e-commerce — why CPL matters more than ROAS
- GDPR-compliant tracking setup — GA4, GTM, conversion tracking for a form-based funnel
- What success looks like in the first 90 days of a new campaign
- Relevant experience and portfolio examples from similar B2B or German-market work
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MUST-HAVE REQUIREMENTS (Non-negotiable)
- Based in the EU — this is a firm requirement, no exceptions
- Fluent in both German and English — you will need to speak confidently in German on the client call and communicate with us in English
- Demonstrable experience running Google Ads campaigns for B2B clients, specifically lead generation (not e-commerce)
- Experience targeting German-speaking audiences with German-language campaigns
- A portfolio or case studies you can reference during the discovery call — real results, not general claims
- Comfortable being introduced as part of our team on a client call
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PLEASE DO NOT APPLY IF...
- Your Google Ads experience is primarily in e-commerce or consumer-facing campaigns
- You are not EU-based
- You are not comfortable speaking German on a client call
- You do not have a portfolio you can share ahead of the call
- You cannot be available for a short alignment call with us before the discovery call
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LONGER-TERM OPPORTUNITY
If the discovery call goes well and we win this client, we would want to bring you on for the ongoing campaign management on a monthly retainer basis. This role has the potential to become a longer-term working relationship — but we want to be transparent that the immediate ask is the discovery call support first.
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HOW TO APPLY — ANSWER ALL QUESTIONS
Please answer all of the following in your proposal:
1. Which EU country are you based in?
2. Rate your German fluency 1-10. Is it your native language?
3. Describe one B2B Google Ads campaign you have run in a German-speaking market. What was the sector, what did the campaign structure look like, and what CPL did you achieve?
4. Are you comfortable being introduced as part of our team on a client discovery call? Have you done this before with other agencies?
5. Can you share 1-2 portfolio examples or case studies relevant to B2B lead generation in Germany?
6. What is your availability this or next week for a short alignment call with us?
7. If this becomes an ongoing engagement, what would your monthly management fee look like?
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IN SUMMARY
We are not asking you to commit to a long campaign right now. We need a credible, bilingual Google Ads expert to join a discovery call, speak authentically about strategy and results, and help us win a client. If that goes well, there is a real ongoing opportunity on the table. We move fast — if this sounds like you, apply now.
Contract duration of less than 1 month. with 30 hours per week.
Mandatory skills: Google Ads, B2B Marketing, Lead Generation, PPC Campaign Setup & Management
Languages
- English
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