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About
This is not an ecommerce or high volume lead gen account. We sell complex consulting and custom AI systems, so intent quality matters far more than traffic volume.
We need support across strategy, account refinement, and structured weekly optimisation for an initial 2 month engagement.
We will pay hourly.
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Scope of Work
Phase 1: Strategy & Audit
• Review current account structure, match types and negative keyword strategy
• Refine campaign segmentation across consulting, strategy, development and industry specific campaigns
• Advise on bidding strategy for high intent B2B search
• Improve keyword targeting and expansion logic
• Review ad copy and improve for B2B buyer psychology
• Ensure conversion tracking is correctly set up and meaningful
Phase 2: Implementation & Optimisation
• Refine match types and keyword structure
• Improve negative keyword strategy
• Ongoing search term analysis
• Ad testing and iteration
• Bid and budget optimisation
• Weekly performance review and recommendations
Engagement length: 2 months
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What We Are Looking For
• Proven experience running B2B Google Search campaigns with high cost per click and long sales cycles
• Experience with consulting, professional services, SaaS, or enterprise focused businesses
•Someone who has an understanding of AI and professional services marketing
• Strong understanding of match types, intent segmentation and negative keyword architecture
• Ability to think strategically, not just tweak bids
• Comfortable working hourly with clear weekly reporting
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To Apply
Please include:
1. Examples of B2B accounts you have worked on
2. Typical CPC ranges and budgets you have managed
3. How you approach match type strategy in 2026
4. How you structure negative keyword frameworks
5. Your hourly rate
Shortlisted candidates may be asked to review part of our account and share initial observations.
Contract duration of 1 to 3 months. with 30 hours per week.
Mandatory skills: Google Ads, Google Analytics, Marketing Strategy, PPC Campaign Setup & Management, Lead Generation, SEO Keyword Research, HR & Business Services
Languages
- English
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