About
We're looking for an expert Shopify developer with strong CRO knowledge to completely rebuild our product detail page (PDP) and migrate us off our current theme (Shrine Pro) onto a premium or custom-built Shopify foundation.
About Us:
Sonaire is an at-home IPL laser hair removal brand selling at $134. We have strong Meta ad performance (good CTR, CPC, traffic quality) but our current site is under-converting due to the Shrine Pro theme, which signals "dropshipping store" rather than "premium DTC beauty brand." We need someone who can make our site look and convert on the level of competitors like Nood ) and Ulike ).
Current State:
Shopify store on Shrine Pro theme (needs full migration off this theme)
We already have: customer reviews with photos, before/after imagery, social proof, sticky ATC, FAQ content, UGC videos, and product photography ready to go
The content is there — but the presentation layer (theme) is undermining trust and conversion
What We Need:
Complete theme migration off Shrine Pro to a premium theme (Prestige, Impact, Symmetry, Stiletto) or custom Liquid build
Full PDP rebuild with CRO best practices applied to every section
All existing content (reviews, before/after, social proof, sticky ATC) migrated and elevated in presentation quality
Bundle/upsell strategy implemented on PDP and cart drawer
BNPL integration (Shop Pay) with PDP messaging
Mobile-first, fully responsive design
Google PageSpeed Insights mobile score of 85+
Site must NOT look like any recognizable Shopify template when complete
Required Skills:
Custom Shopify Liquid development (no page builder apps — GemPages/Shogun/PageFly are disqualifying)
Proven CRO expertise with before/after conversion examples
Experience with premium DTC or beauty/wellness e-commerce brands
Theme migration experience (preserving content, reviews, SEO)
Timeline: 2-3 weeks
A detailed specification document is attached covering the full scope of work, section-by-section build specs, competitive audit, design direction, and a 24-item handoff checklist. Please review before submitting your proposal.
In your proposal, please answer these questions:
Share 2-3 Shopify stores you've built that have a premium DTC look (not template installs)
Have you done a Shopify theme migration before? Describe your process.
Do you build custom Liquid sections or rely on page builder apps?
What CRO changes would you prioritize on our current PDP if you could only change three things?
What PageSpeed Insights mobile scores do you typically achieve?
Our Store:
Our PDP:
Competitor Benchmarks (match or exceed these):
Contract duration of 1 to 3 months.
Mandatory skills: Conversion Rate Optimization, shopify liquid, Shopify, Shopify Development, Web Design, Landing Page, CSS
Languages
- English
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