About
● Solid, real-world background auditing and optimizing Google Ads accounts for e-commerce stores, with strong preference for hands-on work in the pet supplies, accessories, or pet care category
● Deep expertise running complete Google Ads audits — including account hierarchy, bidding strategy tweaks (smart bidding adapted to pet buyer search patterns), keyword intent scoring, ad copy testing, extension performance, negative keyword mining, and bulletproof conversion tracking
● Thorough SEO audit capability covering technical diagnostics, on-page factors, site architecture and crawl issues, Core Web Vitals, long-tail keyword discovery (especially pet-specific searches), competitor gap analysis, and content/user-experience opportunities
● Clear ability to blend paid search performance marketing with organic SEO strategies to generate high-intent traffic and actual sales — not just impressions or rankings
● Skill to review both the Google Ads account and the live website, then deliver a crystal-clear report with screenshots, prioritized recommendations, and quick-win vs long-term fixes
● Full-funnel mindset: understanding how paid clicks and organic visitors move from search → landing page → cart → purchase and beyond
● Professional, fluent English (both written and spoken)
Working style & expectations
● Ready and comfortable joining live video calls during normal US business hours
● Strategic thinker who takes full ownership of results from audit to implementation roadmap — not someone who only sets things up and walks away
● Analytical yet practical — obsessed with improving ROAS, lowering CPA, growing organic traffic, and spotting scalable opportunities
We will only hop on calls with candidates who send thoughtful, detailed proposals that show they actually read this.
If you're mainly a day-to-day Google Ads click manager or a basic SEO checker without deep audit and reporting experience — this role is not the right fit. Please don't apply.
Contract duration of 1 to 3 months. with 30 hours per week.
Mandatory skills: Google Ads, PPC Campaign Setup & Management, Pay Per Click Advertising, Search Engine Marketing, SEO Audit, Search Engine Optimization, Lead Generation, Google Analytics, SEO Keyword Research
Languages
- English
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