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SEO & WordPress expertiseFreelanceJobsCanada

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SEO & WordPress expertise

FreelanceJobs
  • CA
    Canada
  • CA
    Canada

About

We are acquiring xxx website, which is a consumer home DIY site (est focused on decorating, DIY projects, and practical home improvement guides. The site monetizes with display ads (Mediavine) and affiliate links, and benefits from a strong domain history, a robust backlink profile, and substantial organic social traffic (primarily Pinterest).
Current snapshot (90 days)
Traffic mix: Organic Social ~47.8% (3,424,022); Organic Search ~34.1% (2,446,190); Direct ~16.1% (1,156,856); Referral ~1.0% (74,568).
SEO metrics: Semrush Authority Score ~36; Referring domains ~4,500; Backlinks ~17.5k; Organic keywords ~22k; SERP feature keywords ~2,388; Referring IPs ~3,154.
Despite this reach, revenue has been slightly declining, likely from neglect and gaps in technical and content maintenance.
We're in due diligence through the end of February 2026 and need an expert to run a migration‑safe recovery and optimization program. Immediate objectives are a full audit, prioritized remediation, and measurable improvements in GA4/GTM so we can validate gains before and after ownership transfer.
Key deliverables I need from you
Full technical SEO audit: crawl, indexation, redirect chains, canonical issues, schema, site speed, and prioritized fixes.
Backlink audit & recovery plan: identify broken/lost inbound links, recommend restores or 301s, and provide outreach templates.
GA4/GTM audit and fixes: confirm revenue tracking, implement affiliate click tracking, and provide a Measurement Protocol template for importing ad/affiliate payouts. Establish a clear baseline.
Top‑20 page triage: sessions, engagement, revenue proxy, and recommended action per page (restore/redirect/update).
Six migration‑aware content briefs: SEO title, target keyword, outline, CTAs, internal links, and image specs.
Handover package and reporting: GTM container export, redirect CSV, reconciliation template, and a weekly reporting template comparing performance to baseline.
Timeline & expectations
Audit and baseline within 5 business days.
Top 5 critical fixes implemented or scheduled within 10 business days.
Pilot deliverables (audits, triage, 6 briefs, GTM checks) in 7–10 days.
Success will be measured via GA4/GTM: indexation, sessions for top pages, affiliate clicks, and RPM versus baseline.
For our 30–60 minute consultation, please share: your quick assessment of risks and quick wins, how you'd structure the audit and remediation, examples of similar consumer site migrations or recoveries, and your availability and estimated cost for the pilot.
Contract duration of less than 1 month. with 30 hours per week.
Mandatory skills: WordPress Landing Page, Custom Web Design, WordPress e-Commerce, PSD to WordPress, WordPress Website, WordPress Development, WordPress Multisite, Web Application, WordPress, WooCommerce, WordPress Website Design, WordPress Customization, Website Redesign, WordPress SEO Plugin, Web Design
  • Canada

Languages

  • English
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