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About
About VANI-T
VANI-T is an established Australian beauty brand with over 21 years in the industry, recognised for innovation, clean beauty, and high-performance products. Our products are trusted by a global community including celebrities, influencers, beauty editors, and salon professionals.
We operate across DTC eCommerce, salons, pharmacies, and international distribution, with a strong foundation and significant opportunity to scale.
As we enter our next focused growth phase, we are seeking a hands-on E-commerce Performance Growth Marketer to accelerate new customer acquisition and scale DTC revenue.
The Role
We are looking for someone who works inside the ad accounts. You will own ecommerce revenue growth across acquisition, retention, and onsite conversion. This role requires both strategy and execution — with clear commercial accountability. You will work closely with the CEO and internal teams to prioritise high-impact growth levers and implement disciplined, scalable performance systems.
What You Will Own
• Hands-on Meta & Google Search campaigns
• Structured creative testing (6–8 new ads per week)
• Scaling spend using disciplined guardrails
• Blended CAC management
• Email & SMS retention performance
• Shopify conversion optimisation
• Weekly performance reporting focused on revenue
You Will Be Accountable For
• Contribution margin
• Allowable CAC
• Blended MER
• New customer acquisition
• Scaling discipline
This is a performance-first role focused on profitable growth, not vanity metrics.
You Must Demonstrate
• Minimum 3+ years proven experience scaling Australian DTC brands via paid acquisition
• Direct management of Meta & Google campaigns
• Clear examples of CAC reduction and controlled scaling
• Comfort operating within strict CAC ceilings
• Strong understanding of creative psychology, hooks, and performance messaging
• Experience in beauty or wellness is highly regarded.
Role Structure & Compensation
• Fractional part-time role
• Remote with flexible working arrangements
• Competitive compensation aligned with experience
How to Apply
Please submit your CV and a brief cover letter outlining your relevant growth experience and your interest in joining VANI-T
Contract duration of more than 6 months. with 30 hours per week.
Mandatory skills: Facebook, Google Ads, Campaign Management, Facebook Advertising, Social Media Advertising, Fashion & Beauty, Facebook Ads Manager, Google Search, Google Marketing Platform
Languages
- English
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