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About
We are looking for an experienced Google Ads specialist to audit our current campaigns and identify clear opportunities to improve ROAS, CPC, conversion rate, and overall account efficiency.
This is not a beginner role. We want someone who understands how performance marketing works for premium / luxury DTC brands, where brand equity and profitability matter as much as volume.
What we need you to do:
• Full account audit (Search, Shopping, Performance Max, remarketing, etc.)
• Review campaign structure, targeting, bidding strategies, and tracking
• Optimize creatives and assets
• Improve audience segmentation and intent capture
• Reallocate budgets toward highest-performing opportunities
• Provide a clear action plan for scaling
• Work with our internal marketing team on implementation
Our environment:
• Multi-brand luxury & niche fragrance portfolio
• Focus on profitable growth, not just spend
Required experience:
Proven success managing DTC e-commerce accounts
Experience in beauty, fragrance, skincare, or luxury strongly preferred
Demonstrated ability to improve ROAS & reduce CPC
Comfortable working with premium price points
Strong analytics and tracking knowledge
Nice to have:
Experience scaling accounts with large SKU catalogs
Familiarity with Shopify
To apply, please include:
Case studies or examples of accounts you've improved
ROAS/CPC results you achieved
Monthly budgets you've managed
Your approach to auditing and optimizing
Potential for ongoing monthly collaboration after the initial audit.
Contract duration of 1 to 3 months. with 30 hours per week.
Mandatory skills: Google Ads, Search Engine Marketing, PPC Campaign Setup & Management, Audience Segmentation & Targeting, Conversion Rate Optimization, Campaign Optimization, Campaign Setup, Pixel Setup & Optimization, Retargeting, Dynamic Ad Setup
Languages
- English
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