This job offer is no longer available
About
Kajabi Expert: Build Lead Qualification & Sales Funnel for June Course Launch
---
**Job Description:**
I'm launching VIEW22, a premium training programme (Regular Price: ~~£5,995~~ | Launch Price: £3,500) on June 1st that teaches entrepreneurs how to start CQC-registered care agencies in the UK. I need an experienced Kajabi specialist to build a lead generation and qualification system that prioritizes **quality over quantity**.
**The Challenge:** I don't just need leads - I need *qualified* leads who are ready and able to invest. My focus is filtering OUT poor-fit prospects early and creating a seamless path for serious buyers to book calls and enroll.
**My Approach:** I'm very open-minded to your ideas and recommendations on strategy. If you see a better way to structure the funnel, different tools that work better, or optimization opportunities I haven't considered - I want to hear them. I'm hiring you for your expertise, not just execution. All recommendations welcome.
---
**What Success Looks Like:**
By end of this project:
A steady flow of pre-qualified leads booking calls with me (not tire-kickers)
Poor-fit leads automatically filtered into nurture sequences
Seamless booking experience integrated with my Outlook calendar
E-book lead magnet working 24/7 to attract and warm up prospects
Automated email sequences that educate and convert
Professional landing page for the programme
Clear visibility into funnel performance and lead quality metrics
**Goal:** Fill 20-30 seats for June 1st cohort with qualified, committed students.
---
**Core Deliverables:**
### **1. Professional Landing Page**
**Main programme landing page:**
- Clean, conversion-focused design
- Pricing display with strikethrough: ~~£5,995~~ → **£3,500**
- "Launch Price - Save £2,495" messaging
- Video embed section (I'll provide video)
- Programme benefits & curriculum overview
- Social proof section (testimonials - placeholder for now)
- Payment options clearly displayed:
- Full payment: £3,500
- Payment plan: £297 deposit + 3 × £1,101
- Strong CTAs throughout
- FAQ section
- Scarcity messaging: "Limited to 30 students"
- Mobile-optimized
- I'll provide all copy, you design and build
**Open to your input:** If you have recommendations on layout, design elements, or additional sections that typically convert better, please share.
---
### **2. E-Book Lead Magnet Funnel**
**I have:** Completed e-book ready (PDF)
**I need:**
- **Landing page for e-book opt-in**
- Compelling headline and layout (I'll provide copy)
- Benefits of downloading
- Simple opt-in form (name, email)
- Trust indicators
- Mobile-optimized
- **Automated delivery:**
- Immediate download on thank you page
- Backup email with PDF attachment
- Welcome email
- **5-day nurture email sequence:**
- Day 1: Welcome + what to expect
- Days 2-4: Value emails
- Day 5: CTA to apply
- I'll provide email copy, you set up automation
**Open to your input:** If you recommend a different email cadence, additional touchpoints, or alternative delivery methods that get better results, I'm listening.
---
### **3. Intelligent Application/Qualifying Form (CRITICAL)**
**The Problem:** I need a system that automatically separates serious prospects from time-wasters.
**Qualifying Form with 8-10 questions:**
- Experience in care sector (multiple choice)
- Level 5 Diploma status (multiple choice)
- Startup capital available (multiple choice: £10K, £15K, £25K+)
- Timeline to start (ASAP, 3 months, 6 months)
- Current employment situation
- Commitment level hours/week availability)
- Location in UK
- Why you want to start (text field)
**Scoring System:**
Each answer is assigned points (I'll provide a scoring matrix):
- Example: 5+ years experience = 20 points
- £25K+ capital = 20 points
- ASAP timeline = 10 points
- Total possible: points
**Conditional Routing Based on Score:**
**90+ points (Highly Qualified):**
- Email: "You're pre-approved Book your call"
- Redirect to calendar booking
- Tag: "VIP Prospect"
- Notification to me
**70-89 points (Qualified):**
- Email: "Great fit - book your call"
- Calendar link provided
- Tag: "Qualified Lead"
**50-69 points (Not Ready):**
- Email: "Not quite ready - here's what to do"
- Nurture sequence, no calendar access
- Tag: "Nurture"
**Below 50 points:**
- Email: "Free resources to get started"
- Redirect to free content
- No calendar access
- Tag: "Unqualified"
**Technical Note:** I understand Kajabi doesn't have native scoring. Solutions could include:
- Zapier to calculate scores and trigger automations
- Typeform (if better) connected to Kajabi
- Alternative solution you recommend
**Open to your input:** If you've built similar qualifying systems and have a preferred method or tool that works better, please recommend it. The goal is accurate filtering - I'm flexible on how we achieve it.
**This filtering system must work flawlessly - it's the heart of the project.**
---
### **4. Calendar Integration with Outlook**
**What I need:**
- Calendar booking system integrated with my **Outlook calendar**
- Only accessible to leads who score 70+ points
- 30-minute strategy call slots
- Booking confirmation emails
- 24-hour and 1-hour reminder emails
- Post-call follow-up email (day after)
- No-show handling email
**Integration with Kajabi:**
- When someone books → Tag: "Call Booked"
- Trigger appropriate follow-up sequences
**Note:** I don't currently have Calendly. If you recommend it for easier integration, I'm open to that. Otherwise, direct Outlook integration works.
**Open to your input:** If there's a better calendar solution that integrates more smoothly with this setup, please advise.
---
### **5. Waiting List Funnel**
**Landing page:**
- "Join the VIEW22 June Cohort Waiting List"
- Benefits of joining waiting list
- Early-bird discount messaging (£500 off)
- Urgency: "Limited to 30 students"
- Simple opt-in form (name, email, phone)
**Automated sequence:**
- Confirmation email
- Weekly value emails until registration opens
- First-access notification when doors open
**Goal:** Build list of 100+ warm prospects before launch.
**Open to your input:** If you recommend different messaging strategies, scarcity tactics, or engagement methods for waiting lists based on what you've seen work, I'm open to it.
---
### **6. Sales/Checkout Process**
**Pricing Display:**
- Regular Price: ~~£5,995~~ (strikethrough)
- **Launch Price: £3,500** (prominent)
- Savings: £2,495
- "Limited time - June 2026 cohort only" messaging
**Two-Step Payment Process:**
**Step 1: Deposit Payment (after strategy call)**
- £297 non-refundable deposit to reserve spot
- Stripe integration
- Immediate confirmation email
- Access to pre-cohort resources
- Spot officially reserved in June cohort
**Step 2: Balance Payment (due May 15th, 2026)**
- Balance: £3,203
- Payment options:
- **Option A:** Full payment - £3,203 (one-time)
- **Option B:** 3-month installment plan - £1,101/month × 3
- Stripe integration
- Full course access unlocked upon final payment
**Order Confirmation Page:**
- Welcome message
- What happens next
- Access details (2 years from enrollment)
- First steps
**Automated Email Sequences:**
- Deposit confirmation (immediate)
- Pre-cohort resource delivery
- Balance due reminders:
- May 1st: "Balance due in 2 weeks"
- May 10th: "5 days until balance due"
- May 14th: "Final reminder - balance due tomorrow"
- Payment received confirmation
- Welcome to cohort email (with course access)
- Course access expiry notification (sent at 23 months)
**Terms & Conditions Page:**
- Refund policy
- Access duration: 2 years from enrollment date
- Payment terms
- Cancellation policy
**Fine Print Display:**
- *Course access valid for 2 years from enrollment date
- *Deposit is non-refundable
- *Balance must be paid in full by May 15th, 2026 to maintain enrollment
- *Extensions may be available upon request
**Open to your input:** If you recommend upsells, order bumps, or checkout optimizations that typically increase conversion or average order value, let's discuss.
---
### **7. Email Automation Infrastructure**
**All sequences fully automated:**
- Lead magnet 5-day sequence (I provide copy)
- Nurture sequences for unqualified leads
- Waiting list weekly emails
- Student onboarding/welcome sequence
- Abandoned cart recovery
- Re-engagement for inactive prospects
**Segmentation/Tagging:**
- Waiting list members
- Lead quality tiers (VIP, Qualified, Nurture, Unqualified)
- Call booked status
- Deposit paid
- Balance paid
- Students
- Email engagement level
**Open to your input:** If you see gaps in the automation or additional sequences that would improve conversion, please recommend them.
---
### **8. Analytics & Tracking**
**Must be able to see:**
- Lead magnet conversion rate
- Application completion rate
- Lead quality distribution (90+, 70-89, 50-69, below 50)
- Calendar booking rate
- Deposit payment rate
- Balance payment rate
- Sales conversion rate
- Email open/click rates
- Traffic sources
**Integrations:**
- Google Analytics
- Facebook Pixel
- Conversion tracking for all key actions
**Open to your input:** If there are additional metrics or tracking setups that would give better insights into funnel performance, please include them.
---
**Timeline:**
**Start:** ASAP
**Completion:** 3-4 weeks
**Milestone breakdown:**
- Week 1: E-book funnel + waiting list funnel + landing page
- Week 2: Qualifying form with scoring/routing
- Week 3: Calendar integration + sales/checkout (with deposit flow)
- Week 4: Email automations + analytics + testing
**Open to your input:** If you think a different sequence of deliverables would be more strategic, I'm flexible.
---
**Budget:**
**$25-65/hour** depending on experience (estimate 50-80 hours total)
**Payment structure:**
- Weekly invoicing via Upwork
- Or milestone-based if you prefer
---
**What I'll Provide:**
E-book PDF (ready)
All copy for pages and emails (90% written)
Branding assets (logo, colors, fonts)
Stripe account (active)
Kajabi account (active)
Outlook calendar access
Quick responses and feedback
Clear communication
Open mind to your recommendations
---
**What I Need From You:**
**Required:**
- Proven Kajabi experience with portfolio examples
- Experience building qualifying funnels with conditional logic
- Zapier or Typeform integration experience
- Marketing/conversion optimization mindset
- Proactive recommendations for maximizing conversions
- Excellent communication
- Proactive problem-solving
- Basic training/documentation after completion
- 2 weeks post-launch support for bug fixes
**Bonus:**
- Experience with premium programmes (£3K+ price points)
- UK timezone or GMT availability
- Calendar integration experience (Outlook or Calendly)
- A/B testing and optimization experience
- Two-step payment/deposit flow experience
---
**To Apply, Please Include:**
1. **Portfolio:** Links to 2-3 Kajabi projects you've built (especially funnels or course launches)
2. **Approach:** How would you build the qualifying/scoring system? What tools would you use?
3. **Recommendations:** Based on this brief, what would you do differently or add to maximize conversions? (This is important - I want to see your strategic thinking)
4. **Timeline:** Week-by-week breakdown
5. **Rate:** Your hourly rate and estimated total hours
6. **Availability:** When can you start? Hours per week?
---
**Screening Questions:**
1. How many Kajabi projects have you completed in the last 12 months?
2. Have you built forms with scoring and conditional routing? What tools?
3. Share a link to ONE Kajabi funnel you've built
4. What's your experience with calendar integrations (Outlook, Calendly, or other)?
5. Have you built two-step payment flows with deposits before?
6. What's one recommendation you'd make to improve this funnel based on what you've read?
---
**How I Work:**
- Communication via Upwork messages + Zoom calls for check-ins
- Fast feedback (within 24 hours, usually same day)
- I trust experts - not a micromanager
- I value recommendations and strategic input
- Looking for a collaborative partner, not just someone who follows instructions
- Open to trying new approaches if you can explain the benefit
---
**Next Steps:**
1. Review proposals within 48 hours
2. Shortlist 3-4 candidates
3. 15-minute video call with each
4. Select and start within 7 days
This is about building a conversion machine that attracts the right people, filters out the wrong people, and makes it effortless for qualified prospects to become students.
**I'm hiring you for your expertise and strategic thinking, not just technical execution.** If you see opportunities to maximize results that I haven't mentioned, that's exactly what I want to hear.
Looking forward to your proposal and recommendations
- STEJJ
Contract duration of 1 to 3 months. with 30 hours per week.
Mandatory skills: Lead Generation, Marketing Strategy, Social Media Marketing, Facebook, Kajabi, ClickFunnels, Instagram, Facebook Advertising, Email Campaign Setup, Marketing Automation
Languages
- English
Notice for Users
This job was posted by one of our partners. You can view the original job source here.