Manager, Web Strategy

Job Title: Manager, Web Strategy & Organic Growth

Location: Mississauga, ON (Hybrid)

Who We Are

At SOTI, we are committed to delivering best in class mobile and IoT device management solutions. We are looking for out of the box thinkers that appreciate the art of great software and how it revolutionizes the world in which we live.

To us, being visionary is more important than doing things the way they've always been done.  

SOTI's growth and success is a result of commitment to innovation through entrepreneurial culture and leadership. Employees are driven to make an impact, offer unique value and most importantly, be part of a winning team.

Who We Are

At SOTI, we are committed to delivering best in class mobile and IoT device management solutions. We are looking for out of the box thinkers that appreciate the art of creating great software.

To us, being visionary is more important than doing things the way they've always been done.  

What We're Looking For

This is a unique opportunity to lead SOTI's web strategy and organic growth efforts across our websites and key conversion paths. You will own the roadmap for how prospects and customers discover SOTI through non-paid digital channels, and you will be accountable for improving performance across SEO, AI-powered discovery, website experience, and conversion.

You will manage and develop a small team focused on (1) organic demand generation and (2) web analytics, measurement, and digital marketing reporting. You will set priorities, remove blockers, and ensure the team is driving measurable business outcomes through SOTI's web presence.

First and foremost, we are looking for someone with a 'Get Stuff Done' attitude. Someone who can translate strategy into clear execution, drive focus through prioritization, and hold themselves and others accountable for outcomes. This person does not wait for perfect conditions or detailed step-by-step instructions. Instead, they move projects forward, solve problems, and bring clarity to stakeholders through recommendations grounded in data.

The ideal candidate possesses a natural curiosity and passion to understand the bigger picture. It's not enough to execute tasks. The person in this role understands how web strategy, measurement, content, and conversion work together to drive demand and customer growth. Critical to success is collaboration with partners inside the Corporate Marketing team on projects and day-to-day responsibilities.

Finally, we are looking for someone who is digitally savvy. Someone that not only uses digital tools on a regular basis but also has the ability to learn new software and processes when they encounter them. As a leader, you will be expected to guide standards, build repeatable practices, and help the team level up over time.

What's in it for you?

The People - From our humble origins in our founder's basement, to our industry leading position today, SOTI has worked hard to foster a company culture that we can all believe in. A culture that emphasizes personal growth, continuous innovation and fun.

The Growth - Our environment fosters new ideas, fresh perspectives, and the ability to take them over the goal line. SOTI is a fast-paced environment with a global reach that encourages you to make your mark and be part of something big

The Technology - You'll get the chance to work with leading edge technologies and take on complex and interesting projects, as part of highly collaborative and agile teams. You will work alongside SOTI's partners which include leading tech giants that will keep you on the cusp of emerging technologies.

What You'll Do

• Own SOTI's web strategy and roadmap across and related web properties, aligned to demand generation and business priorities

• Lead, coach, and develop a team responsible for organic growth and web analytics and reporting

• Set goals and recurring performance reporting for website and organic channels (traffic quality, engagement, conversions, and pipeline impact)

• Drive organic growth across search engines and AI-powered discovery tools through technical SEO, content alignment, and structured data

• Partner with Content, Product Marketing, Web, Paid Search, and CRM teams to ensure cohesive journeys and consistent conversion paths

• Direct the strategy for review platforms (G2, Capterra, etc.) to drive brand authority and lead generation

• Own measurement strategy for the website, including GA4, Google Tag Manager, conversion definitions, and UTM standards

• Identify and prioritize conversion rate optimization opportunities across landing pages, forms, navigation, and key journeys

• Translate performance data into clear insights, recommendations, and prioritized actions for stakeholders

• Stay current on privacy, consent, and measurement changes and adjust tracking practices accordingly

Experience You'll Bring :

• 7+ years of experience in web strategy, SEO, digital marketing, analytics, or website performance optimization, ideally in B2B SaaS or technology

• 2+ years of experience leading, mentoring, or managing a team

• Strong working knowledge of GA4, Google Tag Manager, Looker Studio, and website performance reporting

• Deep understanding of technical SEO, content optimization for intent, and modern discovery patterns (including AI-assisted discovery)

• Experience building and managing a conversion optimization and experimentation pipeline

• Comfort diagnosing performance issues and communicating recommendations clearly to technical and non-technical audiences

• Familiarity with SEO platforms and tools such as SEMrush, Ahrefs, Google Search Console, and Screaming Frog

• Familiarity with CRM and marketing automation systems such as Salesforce, Pardot, Marketo, or similar is a plus

• Excellent communication skills with the ability to influence content strategy and communicate technical findings to non-technical audiences

• Bachelor's degree or diploma in marketing, analytics, business, or a related field is a plus

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Please note that SOTI does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Services Agreement with agency/recruiter, SOTI will not consider or agree to payment of any referral compensation or recruiter fee.