Digital Marketing Manager

Role Purpose:

Are you ready to make a significant impact in the world of higher education? We are on the lookout for a Digital Marketing Manager who is not only skilled but also results-oriented. In this pivotal role, you will develop and execute strategic paid campaigns that promote our educational programs, drive student enrollment, and enhance our brand visibility. Your expertise in Google and Meta advertising, combined with your data analysis skills, will be crucial to our success. This is your chance to contribute to our student recruitment efforts and overall business growth!

1. Develop and Implement PPC Strategies: Create and execute comprehensive PPC campaigns targeting prospective students. Conduct market research and audience segmentation to refine targeting strategies.
2. Manage PPC Campaigns and Budgets: Set up, monitor, and optimize campaigns across platforms like Google Ads and social media. Maximize ROI and achieve enrollment targets.
3. Conduct Keyword Research and Ad Copywriting: Identify high-converting keywords and develop compelling ad copy that resonates with our audience.
4. Monitor and Analyze Campaign Performance: Regularly track metrics such as CTR and CPA. Use analytics tools to make data-driven decisions for campaign optimization.
5. Implement Landing Page Optimization: Collaborate with marketing and web development teams to enhance landing pages for better lead quality and conversion rates.
6. Stay Updated on Industry Trends: Keep abreast of emerging technologies and best practices in PPC advertising and higher education marketing.
7. Create and Manage Social Media Campaigns: Focus on audience segmentation, retargeting, and creative testing across platforms like Facebook and Instagram.
8. Audience Targeting: Build advanced targeting strategies, including custom and lookalike audiences.
9. Ad Creative Management: Collaborate with design teams to develop and test compelling ad creatives.
10. Optimization & Scaling: Continuously monitor performance and scale winning campaigns to maximize ROI.
11. Retargeting & Funnels: Create strategies to nurture leads from awareness to conversion.
12. Analytics & Reporting: Track KPIs and provide actionable insights through weekly and monthly performance reports.
13. Compliance & Best Practices: Ensure all campaigns adhere to advertising policies and stay updated with platform changes.

• Excellent written and spoken communication skills.
• Bachelor's degree in marketing, advertising, or a related field (preferred).
• Proven experience as a paid marketing manager or in a similar role, preferably in the higher education sector.
• Proficiency in Google Ads, Meta Ads, TikTok, and LinkedIn ads.
• Strong analytical skills with the ability to interpret data effectively.
• Solid understanding of keyword research, ad copywriting, and campaign optimization techniques.
• Familiarity with analytics tools such as Google Analytics.
• Able to thrive in a fast-paced, deadline-driven environment.
• Strong communication and collaboration skills to work cross-functionally.

We offer a dynamic work environment where your contributions will be valued and recognized. You will have the opportunity to grow professionally while making a real difference in the lives of students. If you are passionate about digital marketing and education, we want to hear from you!