Manager, Digital Analytics & Optimization
Westchester Medical Center
- United States
- United States
About
:
The Manager, Digital Analytics & Optimization is responsible for measuring, analyzing, and supporting performance improvement of all marketing channels at WMCHealth. Reporting to the Director of Digital Marketing, this role delivers actionable insights, leads A/B and multivariate testing, and ensures the accuracy and relevance of marketing data. The Manager collaborates across the Marketing Team to provide dashboards, analytics reporting, and recommendations that drive data- informed decision-making and optimize patient engagement and Marketing ROI. The Manager also supports Marketing's role in company-wide digital transformation efforts.
Responsibilities: Partner with Manager, Digital Marketing, Salesforce implementation vendor, IT, and Data Management to support Marketing-owned platforms and their relationship to the company's full technological network. Support company-wide advancements in digital transformation. Develop and implement comprehensive measurement strategies for marketing campaigns and channels. Ensure proper analytics and events tagging on website. Leverage data in Google Analytics, Salesforce, business listings management system, and other platforms to establish and maintain regular reporting, providing actionable insights to Marketing leadership and stakeholders. Lead A/B and multivariate testing initiatives to improve website, email, and other digital performance. Serve as Marketing's Salesforce administrator in the optimization of Health Cloud and Marketing Cloud functionalities. Work with IT and Data Management to ensure system compliance and data integrity. Serve as Salesforce Marketing Cloud Intelligence administrator. Maintain dashboards and tools to ensure timely, accurate, and useful analytics for campaigns and programs. Partner with service line leaders, operations teams, and medical staff to gather requirements and implement changes aligned with organizational priorities. Partner with marketing, digital, and business teams to ensure data-driven decision-making. Work with the Data Management team and Electronic Health Record team to integrate marketing data with enterprise systems, enhancing insight generation. Stay current on analytics technologies, methodologies, and healthcare marketing trends to inform strategy. Analytical, detail-oriented, and collaborative with a passion for translating data into actionable marketing insights. Qualifications/Requirements:
Experience:
Minimum of 5 years of digital analytics and optimization experience, required Experience with Google Analytics and Salesforce Marketing Cloud Intelligence, preferred. Experience working in a healthcare setting, preferred Education:
Bachelor's degree in Marketing, Statistics, Business Analytics, Computer Science, or related field,required. Licenses / Certifications:
N/A
Other:
N/A
Special Requirements:
Familiarity with testing methodologies, data visualization tools, and cross-platform data integration. Strong problem solving and critical thinking skills is essential.
Languages
- English
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