Conversion Rate Optimization Manager

About The Role
Brilliant Earth is seeking a data-driven Conversion Optimization Strategist/Manager to lead our site optimization initiatives and drive measurable improvements in customer engagement and conversion. In this role, you'll own our A/B testing program, optimize the customer journey through strategic content and merchandising decisions, and translate insights into action across our digital experience.

What You'll Do
Conversion Rate Optimization & Testing

• Design, implement, and analyze A/B and multivariate tests across the site to improve CTR, down-funnel metrics, and conversion rates
• Develop comprehensive testing roadmaps based on data analysis, user behavior insights, and business priorities
• Partner with cross-functional teams (UX, engineering, marketing, product) to execute tests and implement winning variations
• Monitor and report on test performance, providing actionable insights and recommendations to stakeholders
• Build and maintain a testing calendar that balances quick wins with longer-term strategic experiments
• Collaborate with brand, retail, and merchandising to strategize and execute cross functional initiatives across the site experience

Visual Merchandising & Site Optimization

• Optimize product listing page (PLP) experiences including product sort algorithms, filter functionality, and navigation structure, product badging strategy and product recommendations across all digital properties
• Leverage merchandising tools and platforms to enhance product discoverability and drive conversion
• Analyze customer behavior patterns to inform merchandising strategies and product placement decisions
• Collaborate with product and merchandising teams to ensure optimal product mix and presentation
• Continuously refine site navigation and information architecture based on performance data
• Use personalization across the digital experience to further optimize the shopping journey
• Define and test conversion levers including but not limited to product badging, company initiatives, urgency messaging, etc.

Analytics & Insights

• Define and track KPIs related to conversion, engagement, and customer journey metrics
• Build dashboards and reporting frameworks in partnership with Insights and Analytics team to measure impact and communicate results
• Identify optimization opportunities through analysis of user behavior, funnel performance, and site analytics
• Conduct competitive analysis and industry research to identify best practices and emerging trends

What You Bring
Required:

• 4+ years of experience in conversion rate optimization or digital merchandising
• Proven track record of driving measurable improvements in conversion rates and site performance
• Strong expertise with A/B testing platforms (e.g., Dynamic Yield, VWO, Google Optimize, or similar)
• Experience with visual merchandising tools (Algolia, Searchspring, etc.)
• Experience with analytics tools (Google Analytics, Adobe Analytics, or similar)
• Deep understanding of e-commerce metrics, customer journey optimization, and online merchandising principles
• Proficiency in visual merchandising platforms and PLP optimization tools
• Strong analytical skills with ability to translate data into actionable strategies
• Excellent project management skills and ability to manage multiple tests simultaneously
• Clear communicator who can present complex findings to diverse audiences
• Ability to leverage AI tools to improve operational efficiency

Preferred:

• Experience in luxury or jewelry industry a plus
• Familiarity with personalization and recommendation engines
• Basic HTML/CSS knowledge or technical aptitude
• Experience with heatmapping and session replay tools (Hotjar, ContentSquare, etc.)
• Background in UX research or user testing methodologies
• SQL or data analysis skills

Application Deadline: January 23, 2026
What We Offer

• Career Growth. We want to see you sparkle Through regular 1-1's with your manager, a variety of training opportunities, and an annual 360 review process for all employees, our leaders are dedicated to creating clear pathways for growth. Ask the hiring team for more information on how Brilliant Earth creates a culture of collaboration and growth during your interview conversations
• Diverse, mission-minded team. We were founded to cultivate a more transparent, sustainable, compassionate, & inclusive jewelry industry. Learn more about our impact and team diversity Here
• Lifestyle Spending