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Search Engine Optimization SpecialistWolfPack AdvisingUnited States
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Search Engine Optimization Specialist

WolfPack Advising
  • US
    United States
  • US
    United States

About

Overview
The SEO Specialist is responsible for improving website visibility, driving organic traffic, and supporting client marketing objectives through effective search engine optimization strategies. This entry-level, hourly position is perfect for a detail-oriented individual eager to kickstart a career in digital marketing. With a focus on performance, this role offers bonuses based on measurable results and opportunities for growth within the company. Responsibilities
SEO/AEO Strategy and Implementation Fully onboard clients to our SEO tools. Optimize Google Business Profiles & Manage Client Citations. Conduct keyword research to identify optimization opportunities. Optimize website content, metadata, and structure to align with SEO best practices. Execute on-page and technical SEO strategies to enhance website performance.
Client Communication, Performance Monitoring, and Reporting
Use tools like Google Analytics, Google Search Console, and SEMrush to track SEO performance. Create regular reports detailing traffic, rankings, and key metrics. Identify trends and recommend adjustments to improve results. Creating monthly reporting videos to explain KPIs and campaign performance to clients. Regularly communicating with clients via email, phone calls, and Google Meet to address questions, provide updates, and offer suggestions for improvments. Coaching clients on best practices for optimizing their website's results.
Innovation and Collaboration
Exploring new search related processes and improvements - AGO/GEO (AI Focus) Collaborating with team members on projects to move the department forward Participating in team meetings and contributing to strategic discussions.
Collaboration and Continuous Improvement
Work with the content and development teams to ensure SEO guidelines are met. Assist in link-building campaigns and outreach efforts. Stay updated on industry trends, algorithm updates, and SEO best practices. Completing certifications and trainings through online courses. Adapting to new tools and technologies to improve service effectiveness.
Content Writing and SEO Blog Production
Use keyword research tools to identify informational keywords (KD ? 30, search volume ? 150) relevant to client industries. Write and format 2 SEO-optimized blog posts per month per client, following best practices for headers, internal/external links, metadata, and readability. Ensure all blog posts pass Yoast SEO and readability standards before publishing. Use AI tools as a starting point when needed but ensure content is unique and high-performing. Create supporting blog graphics or coordinate with the design team as needed.
Additional Digital Marketing Support
Assisting with other digital marketing tasks as needed.
Requirements
Must be a Tampa Bay Area resident for this remote position. Basic understanding of SEO principles and techniques. Understanding of WordPress, Google Business Profiles, & Other platforms. Familiarity with tools like Google Analytics, Google Search Console, and SEMrush or Ahrefs. Strong attention to detail and analytical skills. Effective communication and organizational abilities. Fluent and articulate writing and communication skills including the ability to take client meetings and phone calls. Eagerness to learn and adapt in a fast-paced environment. 1 year of SEO experience through internships, study programs, previous roles, etc.
Preferred Qualifications
Familiarity with industries we serve (e.g., home services, healthcare, legal, and wedding vendors). Hourly Rate:
$20/hour. Candidates with experience may be eligible for an increased starting rate Raises and Bonuses:
Revisited quarterly based on measurable performance improvements (e.g., service performance, client retention, etc). Not guaranteed. Schedule:
Full-time, hourly. Monday - Friday, 8am - 5pm Benefits:
401K (1:1 up to 3% match - option for 3.5% match on 4% contribution, after 1 year of employment), Vision Insurance, Dental Insurance, Health Insurance, 80 Hours of PTO per year, and more.
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  • United States

Languages

  • English
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