Copywriter
Aiimi
- Milton Keynes, England, United Kingdom
- Milton Keynes, England, United Kingdom
About
As a key member of our Marketing team, you02019ll be responsible for crafting high-impact copy across a wide range of materials, from webpages and whitepapers to ad campaigns and video scripts. You02019ll work on projects across the business to deliver content that resonates with our audiences, elevates brand awareness, and drives meaningful engagement.
Job Requirements
A degree in English, Communications, Marketing, Journalism, or a related field can be advantageous, or practical experience in a related field and a strong portfolio.
Excellent grasp of grammar, style, and tone, with proven ability to craft engaging and persuasive copy across various content types.
Capacity to generate original ideas and innovative approaches to convey messages effectively.
Ability to conduct thorough research to produce accurate, informative, and authoritative content.
Content portfolio that demonstrates versatility and breadth of written content.
Knowledge of Search Engine Optimisation (SEO) principles to optimise content.
Ability to tailor content for different audiences, platforms, and formats while adhering to brand guidelines.
Strong organisational skills to manage multiple projects simultaneously and meet deadlines consistently.
Ability to work with cross-functional teams, including the marketing team and wider business stakeholders, to align content with overall strategies.
Capacity to analyse and use content performance metrics to refine future content strategies.
Familiarity with marketing concepts and strategies to create content that aligns with our objectives and resonates with our target audiences.
Job Responsibilities
Develop creative, persuasive copy across a variety of channels and formats, including web, email, social, ad copy, thought leadership, video scripts, whitepapers, and more.
Research complex topics and translate these into clear and engaging content for technical and business audiences.
Collaborate with stakeholders across the business to get to the heart of technical concepts, including interviewing subject matter experts.
Conduct research into industry trends, competitor activities, and target audience preferences, to feed into content creation.
Ensure tone, voice, and style of writing align with our brand identity and guidelines.
Optimise content for search engines and generative AI.
Help craft proposals, bids, and pitches that win business.
Work closely with the rest of the Marketing team to develop cohesive and effective campaigns and bring content to life visually.
Edit and proofread copy to ensure accuracy, clarity, and consistency in messaging.
Manage a range of projects simultaneously and deliver to tight timelines.
Generate and pitch creative ideas for new content.
Use performance metrics to assess and adjust content effectiveness.
Keep up with industry trends, best practices, and evolving language use.
Job Benefits
25 Days holiday (excluding bank holidays) 10 increasing by a day every 2 years.
Mental health and wellbeing support, including access to counselling.
Annual wellbeing allowance (e.g. personal training, fitness, wellness apps).
Up to 10% of your salary in employee benefits, including critical illness cover, life insurance, and private healthcare (post-probation).
Generous company pension contribution.
Ongoing professional development and training opportunities.
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Languages
- English
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