Sr. Manager, E-Commerce Planning

About the Role

Ariat is seeking a Sr. Manager, E-Commerce Planning to join our Planning team. This role will be responsible for the end-to-end planning and inventory strategy that supports the digital business. We are looking for a talented individual who has a strong ability to forecast customer demand, plan inventory flow, and ensure optimal product availability on This role desires someone with the sharp insights to align planning decisions with digital growth goals, seasonal product strategies, and real-time consumer demand signals.

You'll Make a Difference By

Demand Planning & Forecasting

• Owning the seasonal and in-season demand forecasts for
• Incorporating historical trends, traffic and conversion insights, marketing calendars, and promotions into forecast models
• Driving forecast accuracy (MAPE, bias) and continuously improving performance through hindsight reviews and dynamic reforecasting

Inventory & Fulfillment Planning

• Partnering with Supply Planning and DC Ops to ensure inventory flow supports digital sales goals and key drop dates
• Managing inventory availability by style, color, and size to maximize conversion and minimize stockouts
• Monitoring DC/ Contract inventory coverage, identifying constraints, and proactively resolving shortages or excesses
• Optimizing digital product flow strategies (backorders, ship-from-store, etc.)

Omnichannel & Marketplace Support

• Aligning inventory strategy across direct e-commerce and third-party digital partners (e.g., Amazon)
• Coordinating with retail and supply teams to share inventory when needed and avoid duplication

Cross-Functional Leadership

• Leading cross-functional planning meetings focused on e-commerce readiness, digital launches, and fulfillment performance
• Representing digital demand and inventory priorities in company-wide S&OP and IBP processes
• Collaborating with Digital Merchandising, Marketing, IT, and Customer Service to ensure a seamless customer experience

Tools & Process Optimization

• Overseeing the use of planning systems
• Driving automation and analytics adoption for better real-time decision-making
• Creating and refining KPIs dashboards and planning templates for the e-commerce planning team
• Assisting with other responsibilities based on business needs

About You

• Bachelor's degree in Business, Supply Chain, Finance, or related field; MBA preferred
• 6+ years of experience in planning, demand forecasting, or inventory management with at least 2 years in a digital commerce environment
• Experience with planning and ERP tools (e.g., SAP IBP, NetSuite, Anaplan, Oracle, or similar)
• Deep understanding of e-commerce business drivers (traffic, conversion, promo lift, digital drop execution)
• Strong leadership, analytical, and communication skills

About Ariat

Ariat is an innovative, outdoor global brand with roots in equestrian performance. We develop high-quality footwear and apparel for people who ride, work, and play outdoors, and care about performance, quality, comfort, and style.

The salary range for this position is $155,000-165,000 per year.

The salary is determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data for geographic locations. Ariat in good faith believes that this posted compensation range is accurate for this role at this location at the time of this posting. This range may be modified in the future.

Ariat's holistic benefits package for full-time team members includes (but is not limited to):

• Medical, dental, vision, and life insurance options
• Expanded wellness and mental health benefits
• Paid time off (PTO), paid holidays, and paid volunteer days
• 401(k) with company match
• Bonus incentive plans
• Team member discount on Ariat merchandise

Note: Availability of benefits may be subject to location & employment type and may have certain eligibility requirements. Ariat reserves the right to alter these benefits in whole or in part at any time without advance notice.

Ariat will consider qualified applicants, including those with criminal histories, in a manner consistent with state and local laws. Ariat is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis protected under federal, state, or local law. Ariat is committed to providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, email

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Please note that Ariat does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Agreement, Ariat will not consider or agree to