E-commerce Specialist

The primary purpose of this position is to oversee the operation and maintenance of the Interstate-McBee eCommerce website and Interstate-McBee home page. There is a focus on the continuous enhancement of the websites via various coding languages where necessary and completing other web and technology-related tasks. A key responsibility of this role is increasing customer engagement and driving more sales through the site by making it a valuable, user-friendly platform for Interstate-McBee customers, as well as internal staff. This position reports to the Marketing Manager.

Essential Functions:

• Oversee in the day-to-day management and maintenance of the eCommerce website, including product updates, page optimization, and ensuring accurate and consistent product data.
• Provide customer assistance and in-depth troubleshooting for website-related technical issues and coordinate with developers or third-party providers for advanced support.
• Plan and oversee the maintenance and development of the front-facing website, ensuring seamless user experiences and alignment with brand standards.
• Create and maintain processes that work toward more cohesive data and ensure data integrity across online platforms and internal systems.
• Identify opportunities for customer-related enhancements in eCommerce and web operations; train team members on their implementation and use.
• Monitor and analyze website performance, including metrics such as traffic, conversions, and user behavior, and provide actionable insights.
• Collaborate with marketing team members to ensure alignment of eCommerce initiatives with overall marketing strategies.
• Coordinate with cross-functional teams to implement enhancements to website functionality, user experience, and digital workflows.
• Manage the uploading and organization of digital assets, including product images, descriptions, and technical documentation

Additional Responsibilities:

• Develop training materials and provide onboarding for staff on website usage and updates.
• Conduct regular audits of eCommerce and front-facing websites to ensure accuracy, functionality, and compliance with company standards.
• Support online advertising initiatives such as paid search campaigns and retargeting efforts to drive eCommerce traffic.
• Ensure consistency of branding and messaging across all digital platforms.
• Stay informed about eCommerce trends and emerging technologies to recommend potential updates or improvements.

Required Physical and Environmental Demands:

• Sit for prolonged periods of time. Work and move among departments. Excellent hand/eye coordination. Lift up to 25 pounds. Manual dexterity to operate personal computers and standard office equipment. To