SEO Specialist

Job Description
SEO Specialist

• Location: Phoenix, AZ (On-site, Remote)
• Type: Full-time
• Posted: 14 hours ago

Job Description
ESSENTIAL FUNCTIONS

• Execute leading-edge SEO practices: on-page, off-page, and technical optimization, including metadata, schema, internal linking, and site speed.
• Own and optimize all aspects of local SEO, including management and enhancement of Google Business Profile for top-tier map pack rankings and NAP consistency across directories.
• Develop and implement GEO strategies to maximize brand visibility in generative AI, ensuring content is structured for both search engines and LLMs (large language models).
• Build, edit, and troubleshoot WordPress-based websites and landing pages; ensure all technical SEO requirements are met and new deployments follow current best practices.
• Conduct comprehensive keyword research, competitive analysis, link-building, and content optimization for both classic and generative search contexts.
• Analyze website performance via GA4 and advanced analytics tools such as Ahrefs, Screaming Frog, SEMrush, and similar; generate actionable reports for monthly and ad hoc review.
• Present findings and strategy recommendations to the marketing team, translating data into impactful marketing actions.
• Proactively monitor SEO and generative search trends, algorithm shifts, and competitor activity to refine and defend rankings and share of voice.
• Maintain close collaborative relationships with internal teams, contractors, and external vendors where appropriate.

EDUCATION

• Bachelor's degree in Marketing, Communications, Computer Science, or a related discipline—or equivalent education and proven experience.

Experience

• Minimum 3–5 years of relevant SEO experience, with demonstrated expertise in Local SEO, including Google Business Profile management and directory optimization.
• Documented success executing strategies for generative AI or similar GEO-focused search environments.
• Strong background using WordPress for page building, content editing, and troubleshooting.
• Experience managing analytics platforms (GA4, Ahrefs, Screaming Frog, SEMrush, etc.) and generating strategic recommendations from data.

Requirements

• Advanced competency in SEO, GEO, and Local SEO techniques for healthcare or service industries.
• High proficiency with WordPress (building, editing, troubleshooting).
• Expertise with analytics and SEO reporting platforms (GA4, Ahrefs, Screaming Frog, etc.).
• Strong communication and interpersonal skills, with ability to translate complex data/strategy to multiple audiences.
• Proven ability to work productively and collaboratively as part of a cross-functional team.

KNOWLEDGE

• In-depth understanding of search engine algorithms, AI-driven search, generative engine optimization, schema, and medical SEO best practices.
• Awareness of emerging trends in local and generative search, including Google Business Profile, AI indexing, and LLM optimization.
• Familiarity with technical SEO processes and WordPress technical stack.
• Ability to use analytics and reporting platforms to drive strategy and measure ROI.

Skills

• Excellent written and verbal communication.
• Skilled in deriving insights from technical and marketing analytics.
• Project management and time management in fast-paced, multi-project environments.
• Strong troubleshooting and problem-resolution skills.

Abilities

• Ability to lead and execute complex SEO, GEO, and Local SEO projects from conception through reporting.
• Ability to educate and guide organizational stakeholders in evolving digital search trends.
• Ability to analyze, present, and act upon data from multiple sources toward marketing team goals.

ENVIRONMENTAL WORKING CONDITIONS

• Normal office environment (hybrid or remote eligible).

PHYSICAL/MENTAL DEMANDS

• Requires sitting and standing associated with a normal office environment.
• Some bending and stretching required.
• Manual dexterity using a calculator and computer keyboard.

Organizational Requirements

• HOPCo Mission, Vision and Values must be acknowledged and adhered to