Content Manager

Who we are:

Since 1956, Lewer has served as an advocate for independent business owners who seek to protect what they've built and prepare for the future. In 1991, our student division was formed to protect people around the world. Lewer offers a concierge approach to employee and student insurance by providing tailored benefit strategies designed to create healthier businesses, families, and individuals.

What you'll do at Lewer:

Roles and Responsibilities

As the Content Manager, you are the voice of our brand and a vital contributor to the success of the Marketing department. You create high-quality, engaging content that advances Lewer's marketing, brand, and business objectives. You own the composition and editing of copy for key communications and act as a subject-matter expert in writing, best practices, and message clarity across platforms. By translating complex concepts into clear, engaging content, you help drive lead generation, client engagement, and company positioning. Guided by campaign priorities, you extend the reach and impact of written content across multiple platforms. You are committed to consistency, clarity, and integrity in every message, ensuring our brand voice builds trust and strengthens relationships.

Your Key Areas of Impact

Copywriting & Lead Generation: You are responsible for developing and editing a wide range of content, including blogs, guides, marketing emails, websites, and publications. Beyond simply producing content tailored to unique audiences, you ensure each piece is strategically aligned with Lewer's brand voice, style, and business objectives. You create original pieces and adapt third-party materials into co-branded assets that resonate with target audiences, drive engagement, and support measurable growth in lead generation.

Content Strategy & Repurposing: You help maximize the value of every piece of content by extending its lifecycle, repurposing it across multiple platforms. Blogs become social posts, paid ads, downloadable resources, and other multi-use assets that reinforce consistent messaging. Your strategic approach ensures that content not only reaches a wider audience but also maintains relevance over time, increasing both brand visibility and marketing efficiency.

Digital Communications: You manage and create social media, newsletters, web content, and short video scripts that reflect audience needs and brand standards while also being optimized for SEO and LLMs. You adapt tone and format by channel to improve clarity, engagement, and conversion.

Collaboration & Industry Listening: You collaborate with team members across the company while also listening to the trends and challenges experienced by clients and our target audience. With this insight, you identify the topics that matter most, create content calendars, and then write about them in ways that inform, reassure, and motivate readers. Your storytelling creates an emotional connection, reflects Lewer's values, and builds long-term relationships.

Special Projects: You provide essential support in the planning, coordination, and execution of internal and external events, ensuring each experience reflects the organization's professionalism, culture, and objectives. You assist in preparing events that foster engagement and create connection. You contribute to communications, materials preparation, and day-of execution, ensuring events run smoothly and that stakeholders have what they need for a successful outcome.

The Work Environment, Physical Demands & Travel 

Your work is conducted at the Lewer Administrative Offices, with eligibility to work from home in accordance to company policy. You must be able to remain in a stationary position 75% of the time, and be able to occasionally move about inside the office to access filing cabinets, office machinery, etc. You will operate a computer and other office productivity machinery, such as a phone, calculator, copy machine and computer printer 75% of the time. You will need to be able to lift 25 lbs. Travel may be required for this seat and is expected to be less than 5%.

Your qualifications:

Requirements

You have a degree from an accredited university in journalism, public relations, communications, marketing, or a related field. A bachelor's degree is preferred. You have spent at least three years honing your skills in marketing copywriting, communications, or journalism. You bring strong writing, editing, grammatical, and proofreading abilities, with excellent attention to detail and a knack for creative thinking and storytelling. You are confident in conducting interviews and communicating effectively with subject-matter experts to develop compelling posts and stories. You apply basic layout and visual hierarchy, work within templates, and partner with designers. Design skills are a plus, not required. You are proficient with Microsoft Office applications, CRM systems (Mailchimp or HubSpot preferred), and you are also skilled in using Adobe products.

This Impact Description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the Associate for this seat. Duties, responsibilities and activities may change at any time with or without notice. Associate must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable Associates with disabilities to perform the essential functions of their job, absent undue hardship.

More about us:

Our Core Values

You live the following "Lewer Core Values " in your daily work:

I've Got This - Always takes care of business; assumes responsibility, supports accountability, leads by example.

Kaizen - Embodies constant improvement; always asks why and continuously improves our processes.

Results With Integrity - Commits to strong moral and ethical principles in the pursuit of excellence.

Good Vibes - Takes care of one another; works enthusiastically, treats others professionally and respectfully.

The Team

Lewer runs on the Entrepreneurial Operating System (EOS). That means as a member of this team, your manager is committed to:

• Giving clear directions.
• Providing the necessary tools.
• Acting with the greater good in mind.
• Delegating.
• Understanding your role and how you can help the company.
• Providing clear expectations.
• Communicating effectively.
• Running effective meetings.
• Meeting one-on-one with you quarterly or more, if needed.
• Rewarding and recognizing your performance.

It also means you are committed to the EOS life by doing what you love, with people you love. You make a huge difference, are compensated appropriately, and take time to pursue personal passions.

Your coworkers are a diverse group of professionals across all the business units of Lewer. They are highly skilled professionals who are passionate about their work and committed to achieving Lewer's goals. They are collaborative and eager to work together to identify opportunities for improvement and find solutions to complex business challenges.

Benefits

Some benefits Lewer offers its Associates include:

• Employer-paid medical, dental & vision insurance
• Employer-paid short-term disability, long-term disability and life insurance
• $1,500 Employer HSA annual contribution
• 5% 401(k) match with 100% immediate vesting