Marketing Lead Strategist

• Develop, execute, and optimize multi-channel digital marketing campaigns (SEO, SEM, paid social, email, content marketing) to drive virtual lead generation and online sales.Develop, execute, and optimize multi-channe
• Oversee and optimize the company's website for user experience, lead capture, and search engine visibility.
• Manage and grow Care Indeed's social media presence, leveraging analytics to inform content and engagement strategies.
• Create, maintain, and analyze reporting across platforms; extract actionable insights for campaign development and go-to-market strategies.
• Establish and track KPIs for all digital marketing initiatives; prepare reports with recommendations for improvement.
• Conduct ongoing market research to identify trends, competitor activities, and customer needs; use findings to inform marketing strategies and service positioning.
• Guide the creation of compelling, compliant, and audience-specific content for digital channels (blog, email, social media, video, webinars, etc.).
• Ensure consistency in brand messaging and visual identity across all channels.
• Collaborate with sales, product, and operations teams to align marketing initiatives with business objectives and ensure seamless lead handoff and nurturing.
• Coordinate with external vendors, agencies, and partners to maximize campaign effectiveness and ROI.
• Own and manage the marketing budget, ensuring efficient allocation of resources.
• Stay current with marketing technology, digital trends, and regulatory changes in healthcare marketing; recommend and implement new tools or tactics as appropriate.
• Ensure all marketing activities comply with healthcare regulations (e.g., HIPAA, CAN-SPAM) and ethical standards.
• Lead, mentor, and develop the marketing team; set clear goals, provide feedback, and support professional growth.
• Plan and implement A/B testing for digital campaigns to improve conversion rates.
• Develop and maintain a content calendar for all digital channels.
• Represent Care Indeed at virtual industry events, webinars, and online forums to build brand authority and generate leads.
• Develop and execute account retention and upsell campaigns for existing clients using digital channels.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Proven experience in digital marketing strategy, campaign management, and virtual sales enablement.
• Strong proficiency with digital marketing platforms, analytics tools (e.g., Google Analytics, CRM software), and social media management.
• Outstanding communication and interpersonal skills.
• Demonstrated leadership and project management abilities.
• Familiarity with home care services and the healthcare industry is highly advantageous.
• Proficiency in Microsoft Office and CRM software.
• Experience scaling brands or products in a startup or high-growth environment.

• Professional office environment; routine use of standard office equipment.
• Primarily a desk job with significant telephone and online communication.
• Occasional travel to local or out-of-town seminars, conferences, or meetings.
• Minimal lifting required (up to 25 pounds).
• Reasonable accommodations may be made for individuals with disabilities

• Competitive salary and bonus opportunities
• Health, dental, and vision benefits
• Generous PTO and flexible work options
• A collaborative, mission-driven work environment
• Opportunities for career development and leadership growth

Nice-to-have skills

• SEO
• SEM
• User Experience
• Social Media
• Market Research
• A/B Testing
• Google Analytics

• Campbell, California

Work experience

• Digital specialist
• SEO
• Social Media
• SEM / Traffic
• Inbound
• Brand Specialist / Manager

Languages

• English