Customer Evidence Program Manager

Position Details:

Client
: Fortune 10

Role
: Program Manager

Type
: Contract - Expected for 18 Months

Location
: Remote

Program Manager, Customer Evidence — Communications & Content (Contractor)

(Aligned to PM 0–2 years template)

Summary

The Program Manager for Customer Evidence — Communications & Content supports the execution of the global Customer Evidence program. This role focuses on coordinating customer-facing communications, managing logistics for customer story and advocacy activities, and maintaining the content and advocate systems that scale customer storytelling across GTM teams. The Program Manager plays a key role in ensuring customer evidence projects run smoothly and that teams have timely, accurate, and discoverable content.

Job Responsibilities

Customer Communications & Coordination

• Coordinate customer communications for written stories, video shoots, testimonials, reference calls, and event-speaking opportunities, including scheduling, preparation, and follow-ups.
• Present and clearly communicate briefs, updates, and next steps to customers, internal teams, and cross-functional stakeholders.
• Support targeted outreach for analyst evaluations and other Customer Evidence–driven programs.

Content & Asset Support

• Produce lightweight customer evidence assets such as testimonial cards, short written summaries, internal slides, social snippets, and speaker one-pagers.
• Partner with Revenue Enablement to ensure Seismic content libraries are updated, accurate, and easy for GTM teams to use.
• Assist in reviewing, packaging, and distributing customer evidence assets across internal channels.

Program Coordination & Tracking

• Maintain Customer Evidence advocate trackers and story trackers.
• Ensure trackers, tags, and project details remain accurate and current so GTM teams have clear visibility into status and next steps.
• Support CE workflow administration, including routing, timeline updates, and follow-through on action items.

Cross-Functional Partnership

• Collaborate with Sales, PMM, Analyst Relations, Brand, and Event teams to ensure customer communications, assets, and expectations are aligned and delivered smoothly.

Other

• Occasional travel may be requested to support on-site customer content production at events or team offsites.

Skills

• Strong written and verbal communication skills, with the ability to communicate clearly and professionally.
• Excellent organizational skills and attention to detail across multiple parallel projects.
• Ability to work proactively, manage shifting priorities, and maintain reliable follow-through.
• Familiarity with marketing workflows, content production, customer advocacy, or related programs is a plus.
• Proficiency with productivity and workflow tools such as Word, PowerPoint, Excel, Seismic, and project management platforms.

Education & Experience

• Bachelor's degree in business, marketing, communications, or a related field — or equivalent practical experience.
• 1–2 years of experience in marketing, program coordination, customer advocacy, content production, or similar roles.

Explain a typical day in the role:

• Review new customer evidence nominations, update trackers, and follow up with Sales or regional teams to capture missing details.
• Coordinate logistics for active stories and advocacy activities, including scheduling, prep materials, confirmations, and timely follow-ups with customers.
• Keep workstreams moving by checking deadlines, aligning next steps with cross-functional partners, and addressing blockers.
• Maintain program documentation and content hubs, update
  Seismic/Contentful assets,
  and support regular program reporting.

What is the ideal background of a candidate for this role?:

• Experience in program management, operations, project coordination, or a similar role supporting high-volume, cross-functional workstreams.
• Familiarity with GTM or marketing environments—ideally supporting content, customer marketing, events, or advocacy programs.
• Comfortable working with systems like
  GitHub Projects, Contentful, Seismic, or similar tools
  used for workflow management and content publishing.
• Background in SaaS or developer-focused technology companies, with experience working directly with internal teams and customers.

What are unique selling points that would get candidates interested in your role over another?:

• High-impact visibility: You'll work at the center of the teams global customer storytelling engine, enabling narratives that influence product perception, sales motions, and developer trust worldwide.

Cross-functional exposure:

• This role collaborates daily with marketing, PMM, events, brand, sales, and regional teams—offering broad visibility into how GitHub operates across GTM functions.
• Meaningful customer connection: You'll help bring real developer success stories to life, giving you a direct line of sight into how teams build software at scale using GitHub.
• Opportunity to build structure: The Customer Evidence program is maturing quickly, and you'll help shape the operational foundation—creating workflows, systems, and processes that will scale globally.

How will contractor performance be measured?:

• Operational reliability:
  Projects move through the pipeline on schedule, with logistics, follow-ups, and customer communications handled accurately and on time.
• Program hygiene and accuracy:
  Trackers, documentation, and content hubs remain current, well organized, and usable by cross-functional teams.
• Cross-functional satisfaction:
  Partner teams (regional marketing, PMM, events, revenue, brand) consistently report clear communication, timely updates, and smooth coordination.
• Workflow efficiency:
  Processes, templates, and operational guidelines become easier to use over time, with identified gaps addressed and refinements implemented as the program evolves.

Top 3 Must-Have HARD Skills & years of experience for each:

• Program Management (2–3 years):
  Experience managing high-volume workflows, tracking requests, updating documentation, and keeping cross-functional teams aligned.
• Systems & Tools Proficiency (1–2 years):
  Hands-on experience with workflow or content systems such as GitHub Projects, Seismic, Contentful.
• Operational Process Management (1–2 years):
  Experience building or maintaining trackers, workflows, templates, and other operational frameworks that support predictable execution - ideally in GitHub.

Thank you