Senior Copywriter

University of Leeds

Leeds, England, United Kingdom

Leeds, England, United Kingdom

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About

This is a Fixed Term post, required to complete a specific task or time limited work, including the need for specific expertise or additional resource for a project. This role will be based on the university campus, with scope for it to be undertaken in a hybrid manner. We are also open to discussing flexible working arrangements. Do you wish to work as part of the wider student recruitment marketing team and be responsible for writing clear and concise content for websites and email and using your knowledge and experience to successfully support and shape the development of student recruitment marketing? The University of Leeds is one of the top 80 universities in the world. We have a truly global community, with more than 39,000 students from 170 different countries and over 9,000 staff of 100 different nationalities. Established in 1904, we have a strong tradition of academic excellence, reflected in first-class student education, along with world-leading research that has a real impact around the globe. You will write clear and concise content, including structuring, editing and tailoring content for differing audience needs and to maximise copy for Search Engine Optimisation (SEO) advantage. You will build effective relationships with key stakeholders to ensure course pages, and other related areas of the site, reflect the needs of prospective students. You will have an understanding of web analytics enabling you to develop and monitor the impact of website content as well as supporting and shaping the development and refinements for the sites. You will regularly review site analytics, looking at the detail of how content is used and taking on board market insights to inform editorial decisions. You will have strong proof-reading skills and be comfortable making editorial decisions on content structure and priorities. You will also be able to work independently, manage priorities and meet demanding deadlines. This is a matrix team and will require you to work collaboratively and interchangeably with other marketing colleagues, adapting and sharing resources depending on changing strategic focus and areas of opportunity. This also means there may be a requirement for occasional weekend and/or evening working. This role supports key targets and metrics around, size and shape of learners, campaign performance, brand and reputation measures and income generation. These duties provide a framework for the role and should not be regarded as a definitive list. Other reasonable duties may be required consistent with the grade of the post. What we offer in return:
26 days holiday plus approx.16 Bank Holidays/days that the University is closed by custom (including Christmas) – That’s 42 days a year! Health and Wellbeing: Discounted staff membership options at The Edge, our state-of-the‑art Campus gym, with a pool, sauna, climbing wall, cycle circuit, and sports halls. Personal Development: Access to courses run by our Organisational Development & Professional Learning team. Access to on‑site childcare, shopping discounts and travel schemes are also available. Visa Eligibility:
Please note that due to Home Office visa requirements, this role may only be suitable for first‑time Skilled Worker visa applicants if they are eligible for salary concessions. For more information please visit: www.gov.uk/skilled-worker-visa To explore the post further or for any queries you may have, please contact:
Chris Burgess - Content Marketing Manager Please see details of the University’s Pre‑employment Health Assessment within the Candidate Brief.
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Leeds, England, United Kingdom

Languages

English

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