Senior Sales Development Representative
La Fosse
- London, England, United Kingdom
- London, England, United Kingdom
About
We are looking for a Senior Sales Development Representative to join La Fosse and support our Inovus team. This role sits at the very start of the commercial journey and plays a critical role in shaping both the quality of client conversations and how sales development operates across the business. Responsibilities
This is a hands‑on, senior level role suited to someone with proven experience in sales development or business development who is comfortable owning complex conversations, refining process, and sharing best practice with others. Alongside delivering strong personal results, you will help evolve our approach to targeting, messaging, and qualification as the SDR function continues to develop. As a Senior SDR you will combine targeted outbound activity with the qualification and conversion of inbound and marketing generated leads. You will act as a trusted first point of contact for prospective clients and a commercial partner to consultants and leaders across Inovus. This is not a volume driven role. Success is measured by the quality of engagement, commercial insight, and pipeline impact, as well as your contribution to improving how the wider team operates. What you will be doing
Owning and consistently applying the Ideal Client Profile (ICP) across outreach and qualification. Conducting deep research into target organisations, stakeholders, and market challenges. Using industry insight, client news, and wider world events to identify timely, relevant reasons to engage. Supporting the refinement of targeting strategy and outreach planning across the team. Personally generating opportunities through targeted outbound activity across LinkedIn, email, and phone. Converting inbound and marketing generated leads into high‑quality, qualified conversations. Applying and helping refine agreed lead methodologies, including PACT (pain, authority, change, talent). Coaching others on how to balance quality conversations with activity expectations. Leading confident, consultative conversations with senior stakeholders. Effectively qualifying opportunities before meetings are booked. Ensuring handovers to consultants and delivery teams are detailed, structured, and commercially sound. Acting as a point of escalation or support for more complex or ambiguous opportunities. Attending industry and La Fosse events to build relationships and convert conversations into pipeline. Partnering closely with marketing on campaigns, content, and follow‑up strategy. Sharing market insight and client feedback to continuously improve messaging and positioning. Taking ownership of personal performance while contributing to team wide improvement. Reviewing activity, conversion rates, and outcomes to identify opportunities to optimise approach. Helping define and fine‑tune SDR processes, playbooks, and ways of working. Sharing knowledge, techniques, and insight with the wider team through informal coaching and support. What good looks like
Consistently high‑quality conversations with the right stakeholders. Strong conversion from conversation to qualified meeting and pipeline. Clear, confident ownership of ICP, messaging, and qualification standards. Positive influence on how the SDR function operates and develops. Trusted internal partner to consultants, marketing, and leadership. Requirements
Proven experience in an SDR, BDR, or sales development role. Confidence operating at a senior stakeholder level. Strong commercial awareness and qualification skills. Experience refining or improving sales development processes or approaches. Comfortable influencing without formal line management responsibility. Organised, resilient, and proactive with a continuous improvement mindset. Nice to have
Experience in B2B recruitment, consultancy, or professional services environments. Experience mentoring or supporting more junior SDRs. Strong working knowledge of LinkedIn Sales Navigator and Bullhorn. Benefits
Industry‑leading commission structure – earn from day one with a competitive commission scheme. Annual leave – up to 30 days, bank holidays, birthday off, and a Christmas closure period. Hybrid working model – 3/4 days a week from our London office, with 2 weeks per year to work from anywhere. Annual company ski trip – all‑company ski trip open to everyone. Wellness perks – subsidised gym membership and weekly in‑office massages. Mental health support – professional support and resources. Enhanced maternity pay – comprehensive maternity packages. Incentives & socials – regular team socials and performance incentives. Private health & dental discounts – discounted private healthcare and dental plans. The Interview Process
Call with our TA team – to learn more about you and give you more information about us. First stage teams interview – a commercial‑focused conversation with the hiring manager or team lead. Psychometric assessment – a short online assessment to help us understand your working style, preferences, and strengths. Final stage interview – in person – an opportunity to meet the team and learn more about La Fosse. At La Fosse, we believe diverse teams create better outcomes. We welcome applications from all backgrounds and are dedicated to creating a workplace where everyone can thrive. If this role excites you but you don’t tick every box, we still encourage you to apply! Ready to be part of something bigger? Apply now and let’s grow together.
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Languages
- English
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