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Digital Marketing Manager

  • +3
  • +11
  • US
    Illinois, United States
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  • +3
  • +11
  • US
    Illinois, United States

About

Our client, a prominent national law firm, is seeking a Digital Marketing Manager to join its Chicago office. This individual will lead digital content strategy, manage the firm's web and social media presence, and execute multi-channel campaigns that support business development, branding, and recruiting goals. The role includes direct supervision of junior staff and requires collaboration with attorneys, business professionals, and firm leadership.

Key Responsibilities

Digital Content & Campaign Strategy<BR> Develop and distribute compelling digital content (videos, podcasts, email campaigns, bios, practice area summaries).

Oversee production and post-production of multimedia content, ensuring alignment with firm branding and quality standards.

Monitor competitor content and recommend enhancements to strengthen the firm's visibility.

Website Management

Maintain and update the firm website, ensuring content accuracy, functionality, and SEO performance.

Conduct regular audits to ensure compliance with ADA, GDPR, and other regulatory requirements.

Track website analytics and make recommendations based on performance data.

Social Media & Email Marketing<BR> Manage firm social media and e-marketing platforms, ensuring consistent brand messaging.

Create, schedule, and optimize posts for LinkedIn and other platforms; assist attorneys with LinkedIn profiles.

Monitor engagement metrics and manage the firm's e-marketing reputation score.

Leadership & Team Management<BR> Supervise and mentor junior marketing team members.

Serve as an internal advisor on digital best practices, emerging platforms, and performance optimization.

Collaborate across administrative departments to improve process efficiency and data sharing.

Qualifications Bachelor's degree in digital marketing, communications, journalism, or related field.

Minimum 8 years of experience in digital marketing, preferably in a law firm or professional services environment.

Strong writing, editing, and visual storytelling skills. Proficiency in Adobe Creative Suite (InDesign, Photoshop), Microsoft Office, and digital platforms (CMS, Sprout, Google Analytics, HTML/CSS).

Demonstrated leadership and team management experience.

Strategic thinker with excellent organizational and communication skills.

Salary 140,000.00 - 155,000.00 (USD) Package Details

Nice-to-have skills

  • Digital Marketing
  • Content Strategy
  • SEO
  • Email Marketing
  • Adobe Creative Suite
  • InDesign
  • Photoshop
  • CMS
  • Google Analytics
  • HTML
  • CSS
  • Illinois, United States

Work experience

  • Digital specialist
  • Social Media
  • Marketing Project Manager

Languages

  • English
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