spa - manager

Spa Manager

Salary Range: $80-95k

Position Summary

The Spa Manager leads all aspects of the resort spa, ensuring a highly profitable operation that enhances overall guest satisfaction, brand positioning, and total resort revenue. This role oversees daily spa operations, team leadership, retail and treatment revenue, expense control, and collaboration with Rooms and F&B to drive holistic wellness experiences aligned with Napa Valley's luxury wine-country positioning.

Key Responsibilities

Operational Leadership

• Oversee daily spa operations (front desk, locker rooms, treatment rooms, relaxation areas, fitness/wellness if applicable) to ensure smooth, consistent service delivery.
• Develop, implement, and maintain SOPs for all spa services, guest journeys, cleanliness, sanitation, and safety in line with state and local regulations.
• Manage scheduling to balance therapist productivity, guest demand, and labor costs.
• Ensure all licenses, certifications, and inspections are current and compliant.

Financial & Commercial Performance

• Own the spa P&L: forecast, budget, and deliver revenue, GOP, and flow-through targets.
• Optimize treatment mix, pricing, and promotions based on demand patterns, comp set, and guest feedback.
• Drive retail strategy (product curation, merchandising, inventory, and shrink management) to maximize retail capture and average retail per guest.
• Analyze daily/weekly KPIs (treatment utilization, therapist productivity, revenue per available treatment hour, retail per ticket, payroll %, cost of goods, etc.) and course-correct quickly.

Guest Experience & Brand

• Curate a Napa-specific wellness experience leveraging local ingredients, terroir, and seasonality in treatments and retail.
• Ensure consistent luxury service standards: personalized greetings, consultative treatment recommendations, warm handoffs to other outlets (F&B, tasting rooms, activities).
• Monitor guest feedback channels (post-stay surveys, online reviews, in-stay feedback) and drive action plans to maintain top-tier scores.
• Partner with Marketing/Revenue to create packages, promotions, and content that highlight the spa and wellness offering (e.g., spa + tasting menus, couple retreats, midweek locals offers).

People Leadership

• Recruit, train, and develop a high-performing spa team (therapists, estheticians, attendants, front desk, supervisors).
• Implement ongoing product and treatment training with vendor partners and internal trainers.
• Foster a culture of accountability, wellness, and hospitality; conduct regular 1:1s and performance reviews aligned with KPIs.
• Create and manage incentive programs for upselling, cross-selling, and retail performance while maintaining service integrity.

Cross-Functional Collaboration

• Work closely with Rooms, F&B, Sales & Events, and Revenue to integrate spa into group offerings (retreats, weddings, corporate programs) and drive total resort revenue.
• Coordinate with Engineering and Housekeeping to maintain spa facilities at luxury standards and minimize downtime.
• Provide accurate, timely information to Sales for proposals, site inspections, and VIP itineraries.

Qualifications

Required

• 3–5+ years of leadership experience in a spa, wellness center, or luxury hospitality environment; at least 2 years in a supervisory/manager role.
• Strong financial acumen with proven experience managing a P&L and hitting revenue and profit targets.
• Demonstrated success in building and leading teams in a high-touch guest environment.
• Knowledge of spa software/POS systems, inventory control, and scheduling platforms.
• Excellent communication and interpersonal skills; able to influence across departments.

Preferred

• Experience in a luxury resort or hotel spa, ideally in wine country or similar leisure destination.
• Background as a licensed therapist or esthetician is a plus but not required.
• Familiarity with Napa Valley market and luxury traveler expectations.

Key Performance Indicators (examples)

• Spa revenue and GOP vs. budget/forecast
• Revenue per available treatment hour (RevPATH) and utilization %
• Retail revenue as % of total spa revenue and retail per guest
• Guest satisfaction scores (spa-specific and overall resort)
• Staff engagement and turnover
• Contribution to total resort revenue and ancillary F&B capture from spa guests

Base Salary: $80,000–$95,000 or DOE