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Business Intelligence Analyst
PA Media Group
- Howden, England, United Kingdom
- Howden, England, United Kingdom
About
The role We’re looking for a Business Intelligence Analyst to play a pivotal role in driving revenue growth and commercial performance across Alamy’s eCommerce business. This is a newly created role at a key moment for the business. As demand for data and insight continues to grow, we’re shifting away from simply putting reports in front of stakeholders and instead focusing on clear, actionable insight that drive decision‑making. You’ll sit at the heart of our commercial activity, acting as a trusted partner to Go To Market, SEO, Finance and Product Development teams, translating complex data into insight people can understand, trust and act on. Your work will directly influence pricing, product changes, marketing effectiveness and the online customer journey. This is an opportunity for someone who enjoys being visible, influential and close to the action; not just analysing data but shaping what happens next.
How you’ll make an impact
Acting as the Business Intelligence partner for Go-to Market, SEO, Finance and Product Development teams, influencing strategy and decision-making through insight
Analysing the end-to-end eCommerce customer journey, identifying drop‑off points, friction and opportunities to improve conversion and revenue
Translating Google Analytics (GA4) data into clear, meaningful insight that stakeholders can immediately understand and act on
Combining website, customer, invoicing and finance data to create a complete, end-to-end commercial story
Monitoring and evaluating the impact of pricing changes, promotions and commercial initiatives
Analysing marketing campaign performance across channels, providing insight into ROI, attribution and optimisation opportunities
Designing, building and owning intuitive, executive‑level Power BI dashboards
Proactively surfacing insights, trends and risks – and recommending practical next steps, not just reporting what’s happened
Working closely with Product teams to support experimentation, A/B testing and continuous website optimisation
Championing best practice in data quality, analytics methodology and insight storytelling
Exploring how AI-assisted analysis and automation can improve the speed, accuracy and impact of insight delivery
About you To succeed in this role, you’ll bring commercial instincts alongside deep analytical capability. You’ll be confident engaging with stakeholders at all levels and translating data into plain English; comfortable challenging assumptions and influencing decisions.
You’ll also demonstrate:
Proven experience in a Business Intelligence, Analytics or Data Analyst role, ideally within eCommerce or digital environments
Strong experience working with GA4, including event-based tracking, funnel analysis and integration into BI tools
Power BI skills, including data modelling, DAX and executive-level dashboard design
Experience working with multiple data sources (e.g. website, CRM, finance, Salesforce)
A track record of presenting insights and recommendations directly to stakeholders
Strong commercial awareness and understanding of revenue drivers and customer behaviour
Confidence, ownership and curiosity – you spot when something doesn’t look right and aren’t afraid to dig deeper
Excellent communication and data storytelling skillsAn interest in how AI and automation can enhance analytics and insight
Why join us?
A newly created role with real freedom to shape how it works and how insight is delivered
High visibility and influence across commercial, marketing and product teams
The chance to make a measurable impact on revenue, conversion and customer experience
A collaborative, change-positive environment where insight genuinely drives action
Hybrid working (typically 3 days in the office)
What we offer Alongside a competitive salary, we offer a comprehensive benefits package, including:
5 weeks’ holiday plus 8 public holidays
10% annual bonus
Holiday purchase scheme
Enhanced maternity, paternity and adoption pay
Company pension
Life assurance (4× salary)
Annual wellbeing day and volunteering day
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Languages
- English
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