Business Development Representative

We're looking for a high-impact Business Development Representative (BDR) to drive pipeline growth across two key US verticals: Credit Unions and Internet Service Providers (ISPs).

You'll be the first point of contact for prospects in these industries—generating, qualifying and progressing leads into meaningful sales conversations. Working closely with senior sales leadership, you'll help build a strong, consistent flow of qualified opportunities while providing market insight that shapes how we approach these verticals.

This role suits someone who thrives in fast-moving SaaS environments and enjoys owning their patch, testing messaging, and building momentum in defined sectors.

• Prospect and engage US-based Credit Unions and ISPs through targeted outbound and inbound activity

• Qualify leads and book meetings for senior sales leaders

• Own the top of the funnel for your verticals

• Research accounts, decision-makers and buying signals

• Run structured outbound campaigns via email, LinkedIn and other channels

• Maintain clean, accurate data in the CRM

• Track performance and optimise messaging, targeting and cadence

• Provide insight on what resonates in each vertical

• Excellent written and verbal communicator

• Confident engaging with decision-makers

• Results-driven, organised and proactive

• Comfortable working independently in a startup environment

• Experience in financial services, credit unions, ISPs, fintech or B2B SaaS

• Based in Canada or the US (to be engaged on a freelance contract basis)