Digital Art Director

• Lead the visual strategy for digital content, ensuring all creative assets strike the right balance between brand storytelling, aesthetic appeal, and measurable business performance.
• Develop innovative, on-brand digital assets across web, mobile app, email marketing, and paid media channels-tailored to platform-specific best practices while optimizing for engagement and conversion.
• Collaborate closely with the CRM team to oversee the design and execution of compelling email journeys and broadcast sends, ensuring each touchpoint aligns with brand aesthetics and drives performance.
• Design and iterate assets for loyalty programs, replenishment journeys, and SMS campaigns to support customer retention and increase repeat purchase rate.

• Design and wireframe CMS-compatible homepage and landing page layouts.
• Integrate rich content elements including video, interactive modules, and editorial storytelling to create immersive experiences.
• Translate user insights into actionable design layouts that support marketing objectives and campaign KPIs.

• Develop and implement new UI components across web and app, such as navigation elements, content modules, and micro-interactions, to elevate the user journey.
• Apply user-centered design principles to improve customer flows, ensuring accessibility, responsiveness, and visual consistency across platforms.
• Partner with the UX research and analytics teams to interpret user behavior, heatmaps, and session recordings to inform design updates.
• Continuously test, measure, and iterate on design decisions-such as CTA placement, content hierarchy, and PDP module layouts-to reduce friction and enhance conversion rates.

• Work closely with eCommerce, performance marketing, and analytics teams to ensure designs are aligned with customer acquisition goals and on-site engagement metrics.
• Collaborate in A/B testing and data analysis to refine visual strategies based on real-time performance data.

• Manage and mentor digital creative teams with a focus on collaboration and professional development
• Foster a culture of creativity, innovation and teamwork both within your department and cross-functionally.
• Own and manage creative briefs tied to ecommerce campaigns, new product launches, and seasonal promotions; ensure alignment across brand, merchandising, and performance teams.
• Managing internal cross-functional teams and external vendors to ensure timely delivery of requests

• Collaborate cross-functionally with ecommerce, social, brand marketing teams to generate digital assets that captivate and inspire consumers.
• Lead the digital front on elevating web in becoming a digital flagship for the brand by experimenting with storytelling and integrating an editorial approach the development of digital assets.

• Partner with data analytics and ecommerce teams to leverage metrics to refine designs and improve results.
• Integrate creative testing to measure the outcomes of design/creative choices across all digital touchpoints.

• Deep experience using Shopify, Adobe Creative Suite & Figma.
• Experience with design project management - Manage creative workflow, including prioritization, reviewing copy/graphics and the approval process.
• Effective verbal and written communication skills
• Ability to work in a dynamic work environment with a start-up mentality.
• Must be able to prioritize and meet deadlines.
• Ability to take direction and work closely with team members - both within and across departments
• Self-motivated and able to work independently

• Sitting (typing, work on a computer and phone consistently during the day); Some standing & walking, bending, and stooping; Occasional lifting (up to 25 lbs).

Nice-to-have skills

• Shopify
• Adobe Creative Suite
• Figma

• Los Angeles, California

Work experience

• Art Director/Creative Director
• Product Designer

Languages

• English