Manager, Demand Generation

Who We Are

True Fit is the retail industry's leading consumer experience platform. The company is led by an experienced team of executives and leaders from fashion, retail, ecommerce, and big data, plus it is backed by top investors. Our solution is leveraged by apparel and footwear retailers to decode fit & size and connect shoppers with the styles they will love. We have organized and connected the broadest footwear, apparel, and consumer data in the world to provide best-in-class recommendations for the world's biggest brands and products. The tool unites social, general, and personalized fit guidance into one cohesive experience to drive shopper confidence and loyalty.

True Fit is the leading AI-powered fit and personalization platform for fashion and retail. Our technology helps shoppers find the right fit with confidence—and helps retailers increase conversion, reduce returns, and drive lifetime value.

As we expand beyond fit into agentic shopping, conversational commerce, and fashion intelligence, demand generation is becoming a core growth engine. We're looking for a hands-on Demand Gen leader to own pipeline creation across our B2B SaaS business.

The Role

As Manager, Demand Generation, you will own and operate True Fit's B2B demand engine end-to-end—from strategy to execution to measurement.

You'll be responsible for:

• Driving qualified pipeline and bookings
• Orchestrating multi-channel demand programs
• Partnering closely with Sales, RevOps, Product Marketing, and Exec Leadership
• Building a scalable, data-driven demand motion that supports both mid-market and enterprise retail buyers.

You'll combine strategic thinking with hands-on execution, especially in the first phase of the role.

What You'll Own

• Develop and execute the B2B demand generation strategy aligned to revenue targets
• Own MQL, SQL, pipeline, and CAC goals
• Build programs that support longer enterprise sales cycles and multi-stakeholder buying groups
• Translate company objectives into quarterly demand plans and forecasts

• Paid media (LinkedIn, Google, ABM platforms, retargeting)
• Lifecycle & email marketing (nurture, re-engagement, product-led signals)
• Content-driven demand in partnership with Product Marketing and content teams
• Support Promotion of Events & field marketing (NRF, Shoptalk, invite-only dinners, executive roundtables)
• Website conversion optimization in partnership with UX/Creative

• Partner deeply with Sales and RevOps on:
• Lead quality and routing
• Funnel conversion optimization