Category Development ManagerNespresso Deutschland GmbH • Düsseldorf, North Rhine-Westphalia, Germany
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Category Development Manager
Nespresso Deutschland GmbH
- Düsseldorf, North Rhine-Westphalia, Germany
- Düsseldorf, North Rhine-Westphalia, Germany
About
A DAY IN THE LIFE…
- To identify business opportunities based on Market & Category insight, leading category development via Shopper Marketing activities.
- Gather market and category insights, analyze and translate data into information in order to develop channel plan (ICP) for MT (JBP) (across prioritized sub segment) based on internal sell in & sell out data and shopper data (i.e. Kantar, EGG data and Nielsen data)
- Develop a strong pipeline and the ideal fundamental setup in TH by collaborating with the category development manager to determine product assortment and picture of success per shop type.
- Build in depth understanding of local shoppers, consumer and customers to create brand awareness and product visibility at store level in MT (i.e. in-store roadshow, shelf display and sampling).
- Create annual promotion plan and propose additional promotion to stimulate sales off-take and evaluate spending vs net sales to align with setting budgets.
- Provide market and internal business insight to develop pricing strategy across distribution channel.
- Communicate and work together with the sales team and the demand planner to provide bottom-up forecasts by channel and customer based on the BTL/ ATL activities plan.
- Responsible and accountable for end-to-end communication and operation flow in modern trade and traditional, as well as for tracking progress, executing launch plans in store.
- Support the development of NPD Trade Launch materials suitable to the customers profile.
- Lead and Provide guidance and selling tools to PNA (brand promoters) and Merchandisers team when approaching shoppers
(i.e. incentive scheme, product training, shopper engagement tool) - Ensure that strategies and plans are implemented at retailer level which deliver category growth based on consumer, shopper and customer insights. (Category Strategy implementation).
- Recommend and develop actionable in-store solutions based on a clear understanding on shopper behavior within the Category.
- Establish clear promotional guidelines and continuously evaluate the effectiveness of our promotions.
- 5 years' experience in Trade Marketing or Category Development in FMCG
- Strong analytical skills, people management skills, and communication skills
- Able to work well with multiple stakeholders; internal-external
- Good command of English
Languages
- English
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