Sales Development Representative (SDR)
FoodOp
- London, England, United Kingdom
- London, England, United Kingdom
About
NB : You must have full working rights in the UK. About The Role
Generate and qualify new leads through outbound prospecting across phone, email, social media, and events
Research and identify ideal customer profiles within contract catering, hospitality, and public‑sector foodservice
Book high‑quality discovery meetings for the Head of UK&I and sales team
Collaborate on go‑to‑market strategy, sharing insights from conversations to improve messaging, segmentation, and targeting
Maintain clean CRM hygiene (Zoho) with accurate activity tracking and lead qualification notes
Represent FoodOp at industry events and meetings, acting as an early ambassador for our brand in the UK market
What We’re Looking For
Have 1‑2 years of experience in B2B sales, business development, or lead generation (preferably SaaS or tech)
Have a confident phone presence and the resilience to handle rejections
Are comfortable running structured outbound outreach through cold calling, email, and LinkedIn
Have a proactive, self‑starting mindset, motivated to build something new rather than inherit a finished playbook
Thrive in a fast‑paced, high‑growth environment and enjoy taking ownership of projects with real impact
Experience selling into hospitality, contract catering, and foodservice operations is a plus. The role is on‑site in Shoreditch, London.
Ways of Working You will be part of a small, high‑impact commercial team working across the UK. Decisions are made through dialogue and alignment, and we value curiosity, ownership, and continuous learning. As our new SDR, you’ll work closely with Jonathan Blauenfeldt Nielsen, Head of UK&I, who leads the expansion. You’ll also collaborate with Marketing, Product, and Customer Success as we build and refine our UK presence. This is one of the first roles in the London office, offering ownership, trust, and the ability to leave a real mark on how FoodOp grows in the UK.
How To Apply We review applications on an ongoing basis, so please send your CV and a short note outlining why this role and FoodOp is a good fit for you. We care more about your ability to engage prospects, understand customer challenges, and create meaningful conversations than about the number of years you’ve worked in sales. We look forward to hearing from you!
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Languages
- English
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