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Data Analyst
BBC Group and Public Services
- London, England, United Kingdom
- London, England, United Kingdom
About
WE ARE BBC STUDIOS A globally renowned media company borne of the BBC. We make and distribute the world’s most sought after TV, audio and digital content. Our ambition is to be the home of the most powerful, entertaining and inspiring stories for people all around the world.
PURPOSE OF THE ROLE Join BBC StoryWorks Programme Partnerships, the BBC’s branded content studio, and help shape data driven storytelling for global audiences. As a Data Analyst, you’ll uncover insights, trends and performance patterns that inform our creative strategy and strengthen the impact of our campaigns worldwide.
WHY JOIN THE TEAM You’ll be part of a collaborative, globally connected team working at the intersection of storytelling, data and digital innovation. This role offers the chance to influence high profile branded content campaigns, develop your analytical expertise, and contribute to work that reaches millions across the world.
YOUR KEY RESPONSIBILITIES AND IMPACT
Monitor engagement and performance of active content marketing campaigns to ensure delivery against client KPIs.
Create and deliver clear, insightful reports (Excel, PowerPoint) at key campaign milestones.
Analyse and optimise campaign performance using tools such as Google Analytics, AT Internet, Tableau or Power BI.
Provide actionable insights, recommendations and performance forecasts to support pitches and campaign development.
Benchmark performance and collaborate with global BBC StoryWorks teams to identify trends, audience behaviours and best practices.
YOUR SKILLS AND EXPERIENCE ESSENTIAL CRITERIA
Strong data analysis skills with the ability to interpret and communicate insights clearly.
Advanced proficiency in Microsoft Excel (pivot tables, lookups, IF statements).
Understanding of the digital media and social media landscape.
Experience using analytical tools such as Google Ad Manager, Tableau or Piano.
Good presentation skills with the ability to translate data into stories.
DESIRED BUT NOT REQUIRED
Familiarity with social media distribution tactics and ad networks (Facebook, Twitter, LinkedIn, Google).
Experience working with branded content or digital storytelling.
Ability to collaborate effectively with editorial, sales and research teams.
A proactive interest in digital trends, audience behaviour and content performance.
If you can bring some of these skills and experience, along with transferable strengths, we’d love to hear from you and encourage you to apply.
NEXT STEPS We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.
Diversity and Inclusion We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.
We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email at reasonable.adjustments@bbc.co.uk.
Disclaimer This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
Contact Information BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.
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Languages
- English
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