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Analytics Manager
Zenith USA
- London, England, United Kingdom
- London, England, United Kingdom
About
Over the years, we have evolved our definitionof ROI, as it has changed with the ever- complicatedcommunicationslandscape.ROI isn’t longer simply about the most efficient planning, buying and reporting of media.
Yes,ROI is about deliveringReturnonInvestment;but it’s also about going beyond to deliver a ReturnonImaginationandmoreintegratedexperiencesthat inspireGrowth.Top-linegrowth for our clients’businesses,growthforourpeopleandgrowthforourculture.
Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.
This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.
It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.
It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start‑ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward‑thinking and accountable to our clients.
At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.
Overview We are looking for an Analytics Manager.
This is an opportunity to work with one of the world's finest global technology firms, Adobe.pub, in a team dedicated to delivering the greatest digital marketing in the world. It is an interesting, dynamic, and diverse workplace in which to manage significant budgets and learn from the top practitioners.
We are looking for someone who can come in and immediately make an impact. This person should exude confidence and be able to motivate, educate and aid the development of other members of the team. Whilst the successful candidate will be well supported, it is expected that they should be able to ‘hit the ground running’, and for the most part be able to manage their team autonomously.
The role reports to the Analytics Lead.
Responsibilities Advanced Analytics
Partner with stakeholders to understand business questions and translate them into actionable analyses
Apply statistical methods and advanced analytical approaches to uncover insights
Conduct campaign performance analysis to identify optimization opportunities and strategic recommendations
Perform full‑funnel analyses to measure the impact of upper‑funnel marketing activities on conversion and revenue
Execute deep‑drive analyses to identify trends, optimization levers, and performance drivers
Develop playbooks based on successful strategies for scaling across markets
Produce clear, insightful reports and dashboards for presentations, blogs, and client deliverables
Data Transformation & Visualisation
Design, build, and maintain Power BI dashboards to visualize marketing and performance data effectively
Develop and manage data pipelines to ingest data from multiple sources (internal and external)
Perform data wrangling, cleaning, and transformation to ensure accuracy and usability
Implement data quality checks and validation procedures
Collaborate with data engineers to optimise infrastructure for reporting and analytics
Communication
Translate complex analytical findings into clear, actionable insights for stakeholders with varying technical expertise
Present results confidently in client meetings (virtual and in‑person)
Proactively manage stakeholder expectations, organize meetings, and resolve blockers to keep projects on track
Collaboration & Leadership
Act as a key contributor within a collaborative team environment
Mentor junior analysts, ensuring high‑quality deliverables and fostering professional growth
Support the Analytics Director in driving excellence and innovation within the team.
Qualifications Required
Proven experience in digital marketing analytics, including campaign evaluation and optimization
Strong understanding of the digital marketing ecosystem and attribution models
Expertise in Power BI for dashboard development and data visualization
Advanced Excel skills (PowerQuery, PowerPivot, array formulas)
Ability to interpret complex data and craft compelling, insight‑driven narratives
Strong communication and presentation skills for non‑technical audiences
Project management skills with the ability to handle multiple priorities
Exposure to web analytics tools (Adobe Analytics, GA4). Collaborative mindset and client‑focused approach.
Preferred
Experience in largescale marketing analytics (budgets > £10m p.a.) within agencies or client‑side
Intermediate SQL and familiarity with Python or R for automation. Knowledge of data visualization principles and best practices.
Additional information Zenith International
has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;
WORK YOUR WORLD
opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
REFLECTION DAYS
- Two additional days of paid leave to step away from your usual day‑to‑day work and create time to focus on your well‑being and self‑care.
HELP@HAND BENEFITS
24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
FAMILY FRIENDLY POLICIES
We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF
You are entitled to an additional day off for your birthday, from your first day of employment.
GREAT LOCAL DISCOUNTS
This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office‑based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
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Languages
- English
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