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Analytics Manager
WPP Media
- London, England, United Kingdom
- London, England, United Kingdom
About
Role Summary and Impact You will be working with leading advertisers, including Airbnb, to harness their data and improve the performance of their campaigns, developing and deploying media measurement solutions. Communication with client stakeholders and effective management of assigned tasks is critical in this role. You will be joining an award winning team, with more than 16 tech and media industry awards to our name, including Campaign Magazine’s Tech Awards Agency of the Year, Best Use of AI, and Breakthrough Tech as Part of a Campaign awards.
We have invested in giving you the tools to make you as successful as possible, including training/development, full access to Google Cloud Platform and a wider global community of analysts and data scientists.
Some of the things we'd like you to do
You will be responsible for implementing media campaign measurement including Brand Lift Studies, Conversion Lift Studies & Matched Market Testing
You will, with appropriate guidance, deliver actionable insights that inform future campaigns and show the clients how to improve effectiveness.
Collaborate proactively with the wider client team and other teams within Essence Mediacom, to implement measurement & analytics.
Play an important part in collating and reporting incrementality results from Meta, Google and other media channels.
Evaluate the statistical robustness of measurement solutions and iterate on them as needed to optimize performance and feasibility.
Skills and Experience At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
Be
Extraordinary
by Leading Collectively to Inspire transformational Creativity.
Create an
Open
environment by Balancing People and Client Experiences by Cultivating Trust.
Lead
Optimistically
by Championing Growth and Development to Mobilize the Enterprise.
You will be highly numerate: able to confidently interpret data and apply statistical tests to draw robust conclusions. Holding a degree(s) in a quantitative field: Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science
Knowledge of applying measurement to media campaigns through Meta/Google, particularly brand lift studies
Experience in analytics, measurement, data science, or a related field
Well developed problem-solving skills and the ability to think critically and creatively
Strong communication skills, with the ability to engage both technical and non-technical audiences
Able to follow guidance as part of a cross-functional team, using project management tools such as Jira/Trello/Wrike/Asana
Demonstrable experience at presenting data in a visually engaging and insightful manner
Familiarity with SQL
Proven client-facing experience, with the ability to translate complex analytical insights into clear, actionable recommendations for clients and stakeholders
Nice to haves
Familiarity R & Python, including use of packages such as pandas, numpy, scipy & matplotlib
Knowledge of market research methodologies
Experience with cloud technologies, such as BigQuery, GCP & AWS
Experience working with predictive models and data sources via APIs
Speaking any European languages
Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location
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Languages
- English
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