Sr. Manager, Marketing Programs

Who we are

DoubleVerify is a leading software platform for digital media measurement, data and analytics. DV's mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world's largest brands, publishers and digital ad platforms. DV's technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on their digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem, helping to build a better industry. Learn more at 

What you'll do

Marketing Automation & Technology

• Manage DV's marketing technology stack including Marketo, Salesforce, Google Analytics, HubSpot, Splash, etc.
• Execute and optimize email campaigns, nurture journeys, and lead generation programs across Marketo, HubSpot, and Salesforce
• Build email templates and landing pages in HubSpot and Marketo; conduct A/B testing to continuously improve engagement and conversions
• Manage marketing technology stack configuration, integration of different technologies, and platform migrations
• Implement and optimize forms, workflows, and automations for website and events

Operations & Lead Management

• Serve as the Marketing team lead for marketing journeys
• Partner with sales operations and commercial teams on target