Marketing Analyst

Digital Marketing Analyst – Customer Zeal
POSITION SUMMARY:
The Marketing Analyst supports the Customer Zeal team by developing comprehensive data visualizations and executive dashboards that translate complex customer data into actionable business intelligence. This role focuses on creating insightful reporting for executives while leveraging data science techniques such as customer segmentation, churn prediction, and sentiment analysis. The Marketing Analyst utilizes machine learning algorithms and visualization tools to extract meaningful patterns from customer data. Working closely with Marketing, Customer Service, and Executive teams, this role ensures customer insights are effectively communicated in a compelling manner that drives strategic decision-making and customer-centric initiatives

Principal Responsibilities

• Develop and maintain executive dashboards that effectively visualize key customer experience metrics in a clear, actionable format
• Create compelling data visualizations that tell meaningful stories about customer behavior and experiences
• Prepare executive-level reporting packages that highlight key customer metrics, trends, and insights
• Design and implement visualization techniques that effectively communicate complex customer data patterns
• Develop customer segmentation models using k-means clustering and other unsupervised learning techniques to identify distinct customer groups
• Build predictive models for customer churn analysis to identify at-risk customers and recommend retention strategies
• Conduct sentiment analysis on customer feedback data to quantify customer satisfaction and identify improvement opportunities
• Apply machine learning algorithms to analyze customer journey data across multiple channels
• Calculate and analyze customer lifetime value using predictive modeling techniques
• Collaborate with cross-functional teams to translate business questions into visual insights and data science projects
• Monitor developments in data visualization and customer analytics to identify potential improvements
• Document and maintain the company's customer reporting methodologies and analytics models
• Optimize existing visualization and data science workflows to increase efficiency and streamline reporting processes

Qualifications

• Proficiency in SQL, Python, and working with cloud data platforms such as Snowflake
• Experience with data visualization tools, particularly Power BI
• Knowledge of customer experience measurement methodologies and metrics
• Demonstrated experience with machine learning algorithms, particularly k-means clustering, classification models, and sentiment analysis techniques

Minimum Requirements

• Minimum of 4 years of business marketing experience.

Pay range: 75, ,700.00 USD Annual DOE

Rewarding Compensation And Benefits
Eligible employees can elect to participate in:

• Comprehensive medical benefits coverage, dental plans and vision coverage.
• Health care and dependent care spending accounts.
• Short- and long-term disability.
• Life insurance and accidental death & dismemberment insurance.
• Employee and Family Assistance Program (EAP).
• Employee discount programs.
• Retirement plan with a generous company match.
• Employee Stock Purchase Plan (ESPP).
• Washington PTO:

The statements used herein are intended to describe the general nature and level of the work being performed by an employee in this position, and are not intended to be construed as an exhaustive list of responsibilities, duties and skills required by an incumbent so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the Company.
EEO STATEMENT:Republic Services is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, relationship or association with a protected veteran (spouses or other family members), genetic information, or any other characteristic protected by applicable law.

About The Company
Republic Services, Inc. (NYSE: RSG) is a leader in the environmental services industry. We provide customers with the most complete set of products and services, including recycling, waste, special waste, hazardous waste and field services. Our industry-leading commitments to advance circularity and support decarbonization are helping deliver on our vision to partner with customers to create a more sustainable world.

In 2023, Republic's total company revenue was $14.9 billion, and adjusted EBITDA was $4.4 billion. We serve 13 million customers and operate more than 1,000 locations, including collection and