Web & Digital Engineering Manager

Forest Lawn is looking for a Web & Digital Engineering Manager who's passionate about creating thoughtful, customer-focused digital experiences. This role will lead projects that make shopping and support effortless—across Shopify and WordPress storefronts, marketing sites, and Salesforce customer portals. This position will guide teams and partners with care, ensure every detail meets our quality standards, and connect technical solutions to what matters most: improving performance, boosting conversions, and delivering a smooth, caring experience for our client families.

What You'll Be Doing:

• Lead cross-functional teams (engineers, designers, vendors) and manage Agile ceremonies, capacity planning, and roadmaps tied to OKRs.
• Provide technical mentorship and daily direction for internal developers and vendors.
• Draft Statements of Work (SOWs), manage agency partners, enforce timelines, QA gates, and release readiness.
• Communicate risks, trade-offs, and project status to executives and non-technical stakeholders.
• Architect, build, and review features across WordPress, Shopify, and Salesforce Experience Cloud platforms.
• Implement CI/CD pipelines, code review standards, branching strategies, and automated testing for multi-environment setups.
• Manage hosting, deployments, uptime monitoring, and maintain healthy Core Web Vitals.
• Collaborate with Marketing to improve CVR, AOV, and LTV/CAC through site speed, UX, and experimentation.
• Implement and maintain GA4, server-side tagging, pixels, and conversion APIs for accurate data and attribution.
• Create self-serve dashboards and instrumentation standards for product and marketing stakeholders.
• Deliver secure, branded Salesforce Experience Cloud portals with authentication, permissions, and case management.
• Integrate external content/services and use Salesforce CMS Connect to surface WordPress content in portals.
• Design secure data flows between Shopify, WordPress, and Salesforce using APIs, webhooks, and iPaaS tools like MuleSoft.
• Enforce security best practices (OWASP), accessibility (WCAG 2.2 AA), SEO, and privacy compliance (GDPR/CCPA).

• Manage identities and SSO (SAML/OIDC) and stay current on emerging security standards.

• Strong proficiency in Salesforce Experience Cloud, including site administration and integration patterns; familiarity with Sales/Service Cloud data models.

• Bachelor's degree in Computer Science, Web Development, or a related field.
• 5+ years of professional web development experience, with at least 2+ years in a project management or technical lead role.
• Minimum of 3 years of front-end and back-end technologies (HTML, CSS, JavaScript/TypeScript, PHP, MySQL), Git, CI/CD, and CMS platforms.
• Project Management certification (PMP, Scrum Master, or equivalent)
• Expertise in WordPress: custom themes/plugins, REST API, and performance/security optimization.
• Hands-on experience with Shopify: Liquid, theme performance, Storefront/Admin APIs, and app ecosystem governance.
• Strong understanding of analytics: GA4 (events/parameters), tagging (GTM or equivalent), and practical A/B testing.
• Familiarity with Agile/Scrum methodologies.
• Deep understanding of web design, UX/UI, accessibility, and SEO best practices.
• Excellent communication, organizational, and leadership skills.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.

Preferred Qualifications

• Experience with Salesforce products (Sales/Service Cloud, CRM Analytics/Tableau, Marketing Cloud or