Partner Marketing Manager

Role Overview

The Partner Marketing Manager will lead strategic marketing initiatives focused on enabling and empowering partners to drive joint business growth. This role involves creating partner-centric programs, campaigns, and resources that strengthen relationships, generate leads, and accelerate revenue—
with a critical emphasis on experience in the service industry
to understand partner needs and deliver impactful solutions.

Key Responsibilities
Partner Marketing & Enablement

• Develop and execute
  partner marketing strategies
  aligned with company goals and service offerings.
• Create
  partner enablement toolkits
  , onboarding materials, and co-branded assets tailored for service-based solutions.
• Plan and manage
  joint webinars, events, and social media campaigns
  with partners.
• Drive
  partner communications
  through newsletters, webinars, and portal updates.
• Collaborate with sales teams to align
  partner marketing efforts with revenue objectives
  .
• Track and report
  partner engagement metrics
  , campaign ROI, and provide insights for improvement.

Marketing Leadership (Partner-Focused)

• Own the
  partner marketing calendar
  and ensure timely execution of campaigns.
• Develop
  lead generation programs
  through joint initiatives with partners.
• Manage
  partner events
  , sponsorships, and digital marketing activities.
• Analyze market trends and competitor activities to optimize partner strategies.

Qualifications

• Bachelor's degree in Marketing, Business, or related field (MBA preferred).
• 5+ years of experience in partner marketing or channel marketing within the service industry
  (IT services, consulting, managed services, etc.).
• Strong understanding of
  partner ecosystems and indirect sales models
  .
• Excellent communication, project management, and relationship-building skills.
• Proficiency in
  marketing automation tools
  , CRM systems, and analytics platforms.

Preferred Skills

• Experience in
  technology services or SaaS industry
  .
• Familiarity with
  partner portals and enablement platforms
  .
• Ability to manage multiple priorities in a fast-paced environment.

KPIs & Performance Metrics

• Partner Marketing:
• Number of joint campaigns executed per month.
• Partner engagement score and portal adoption.
• Lead conversion rate from partner-driven initiatives.